Mindway AI Partners with PepperMill Casino to Strengthen Player Protection in Belgium
PepperMill Casino has partnered with Mindway AI to integrate the company's GameScanner technology across its Belgian operations. With more than 30 years in the market across Belgium and the Netherlands, PepperMill is aiming to tighten controls around player safety without adding friction to the customer experience.
"Partnering with a forward-thinking company like PepperMill Casino marks a significant milestone for us at Mindway AI," said Mindway AI CEO Rasmus Kjaergaard. "We are thrilled to bring our innovative GameScanner technology to their Belgian operations, reinforcing our joint mission of providing a safer gambling experience."
What the integration means for operations
GameScanner blends AI-driven analysis with human expert oversight to flag at-risk and problem gambling behavior in real time. It includes "Virtual Psychologist" capabilities to support individualized and early detection, giving teams a head start on intervention while maintaining compliance standards.
For operations leaders, this brings clearer risk signals, faster triage, and a framework to standardize outreach-key for consistency across multiple markets and channels.
How to operationalize GameScanner effectively
- Data inputs: Confirm ingestion of session data, transaction patterns, login frequency, and self-exclusion status. Audit data freshness and coverage.
- Risk thresholds: Define alert levels (e.g., observation, at-risk, high risk) and tie each to specific actions and SLAs.
- Case management: Route alerts into existing CRM or case tools. Pre-build templates for documentation, player notes, and escalation steps.
- Player outreach: Set contact playbooks by tier (in-product messaging, email/SMS, live agent). Support multilingual communication for Belgium (FR/NL).
- Compliance: Align interventions and reporting with Belgian requirements and internal responsible gaming policies. Keep audit trails complete and exportable.
- Privacy & security: Validate GDPR processes for profiling, consent, retention, and access controls. Run a DPIA if you haven't already.
- KPIs to track: Detection-to-intervention time, intervention acceptance rate, re-flag rate, false positives, and impact on net deposits and session duration.
- Training: Brief customer support, risk, and VIP teams on signals, tone, and escalation-then spot-check adherence with QA reviews.
Why it matters
This move reinforces PepperMill Casino's commitment to sustainable gaming and player well-being. It also fits a broader industry trend toward AI-assisted monitoring layered with human judgment, helping teams step in earlier and with more precision.
"Mindway AI's technology represents a significant step forward for responsible gaming," said PepperMill Casino CEO Anthony Rus. "By adopting data-driven insights and behavioral science, we are raising the bar for player protection and demonstrating our commitment to leadership in safer online gambling."
Scale and next steps
Mindway AI reports its solutions are live in more than 65 jurisdictions across online and land-based environments, strengthening its European footprint. For operations leaders, the near-term focus is clean integration, calibrated thresholds, and consistent execution across teams.
If your organization is planning a similar rollout, start with a controlled pilot. Validate alert accuracy, refine outreach scripts, and lock KPIs before moving to full deployment.
Learn more: Mindway AI
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