Mirae Asset hands the keys to a younger bench - with AI, Web3, and global scale at the center
Mirae Asset Financial Group has rolled out a sweeping executive reshuffle that signals a clear pivot: scale up globally, build AI-first wealth platforms, and tighten risk. With more than 1,000 trillion won ($695 billion) in assets, the group is moving from a founding-era playbook to a next-decade operating model.
The changes are not cosmetic. They reorganize core divisions, expand pension distribution, and set the stage for a "Global Digital Wallet" that blends traditional and digital assets by June next year.
New CEOs mark the end of the founding generation
Three leaders born in the 1970s step in as CEOs: Chung Ji-kwang at Mirae Asset Capital, Chae Chang-seon at Mirae Asset Consulting, and Lee Tae-sang at Energy Infra Asset Management. This shift follows the departure of long-time executives, including Mirae Asset Capital's Lee Man-hee, completing a transition that began in 2023.
The message to the market is simple: fresh leadership with a mandate to execute on AI, global expansion, and disciplined risk.
Operating model updates that matter
- Tech and AI becomes a new technologies unit focused on building AI-driven growth engines and Web3 capabilities.
- Pension management expands from three to four units to capture share in a growing market and deepen enterprise and public-sector relationships.
- A new investment banking division is tasked with channeling capital more effectively, reflecting policy momentum around productive finance in Korea.
- New divisions for integrated managed accounts and financial consumer protection underscore product breadth and trust.
- Mirae Asset Global Investments will sharpen product competitiveness through differentiated strategies and flagship products, widening investor choice.
Strategic takeaways for executives
- AI is now table stakes in wealth and capital markets. Expect accelerated deployment in research, client personalization, risk modeling, and operations.
- Web3 is moving from concept to infrastructure. The "Global Digital Wallet" target by mid-year signals intent to integrate tokenized and traditional assets within one client experience. For context on Web3's building blocks, see the BIS perspective on tokenization and financial market infrastructure.
- Pensions and IMAs will be used as distribution and loyalty engines. Expect cross-border products, bundled advice, and institutional-grade reporting to differentiate.
- Risk management remains a priority. New leadership with risk pedigrees suggests tighter controls as product complexity grows.
What to watch next
- Execution on the digital wallet by June: custody, compliance, tokenized instruments, and client onboarding flows.
- AI stack choices: in-house models vs. partnerships, data governance, and explainability standards for regulated use.
- Global distribution: new mandates, cross-listings, and institutional partnerships across APAC, the US, and EMEA.
- Product pipeline: pension solutions, IMAs, and flagship funds that combine yield, liquidity, and digital asset access.
Action steps if you lead strategy or distribution
- Map your AI use cases across the client lifecycle (origination, advice, monitoring). Build a lightweight roadmap and assign owners within 30 days.
- Stand up a Web3 working group with legal, risk, and product to evaluate custody, tokenization, and wallet integration paths.
- Reassess pension and IMA offerings: pricing, reporting, and cross-border eligibility. Benchmark against Mirae Asset's new structure.
- Pressure-test your operating model for scale: data fabric, vendor risk, and model risk management.
Capability building
If your team is upgrading AI skills to match this shift, explore focused programs for finance teams here: AI tools for finance and AI certification for data analysis.
Bottom line
Mirae Asset is resetting its leadership and structure to compete on AI fluency, product breadth, and global reach. The next six to nine months-especially the digital wallet launch-will show how quickly the firm can turn strategy into new client value and market share.
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