Miro acquires Reforge to add product strategy layer to collaboration software
Miro has acquired Reforge, bringing the company's training platform and product development tools into its collaborative workspace software. The deal addresses a practical gap: helping product teams decide what to build, not just how to build it faster.
Reforge founder and CEO Brian Balfour will become Miro's chief growth officer. Reforge COO Tom Willerer becomes chief strategy officer. Reforge Learning will operate as a separate entity with vendor-neutral course material.
What the deal covers
Reforge serves over 100,000 alumni across customers including Workday, Xero, SAP, Mastercard and Netflix. Its tools help product teams synthesize customer feedback, run AI-driven surveys and interviews, and create prototypes before engineering commits resources.
Miro operates an online visual collaboration platform used by more than 100 million users across 250,000 customers. The company employs over 1,600 people across 14 hubs.
Why now
Artificial intelligence is changing what product teams need to know. Teams once relied on intuition and experience. Now they need fluency in AI prototyping, evaluation methods and strategy.
Balfour said Reforge built its business over the past few years responding to exactly that shift. "A couple of years ago, we saw that AI was changing not just the tools product teams use, but the skills and judgment they need to succeed," he said.
Miro founder and CEO Andrey Khusid framed the deal as addressing product judgment alongside product speed. "The biggest opportunity ahead isn't just moving faster - it's moving faster in the right direction," he said.
Market position
Software vendors are racing to define their role in AI-driven workplace transformation. Most attention has focused on coding assistants and automation. Miro is moving earlier in the process, into the decision-making phase before engineering teams start building.
For product teams, that means connecting idea generation and planning more closely with customer research, prototyping and evaluation. Reforge's tools target that earlier stage.
Balfour pointed to how Reforge has evolved beyond training. "What started as a single course has grown into a community of over 100,000 alumni and a suite of products used by product teams everywhere," he said.
What changes for customers
Reforge Learning will remain independent. The wider platform and team move under Miro's ownership, with closer integration expected over time.
For product professionals, the combination means access to Reforge's frameworks and tools alongside Miro's visual collaboration workspace - all designed around how teams now work with artificial intelligence.
Learn more about AI for Product Development or explore the AI Learning Path for Product Managers.
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