Miro acquires Reforge to address product strategy decisions in AI era
Miro has agreed to acquire Reforge, bringing the training platform and product development tools into its collaborative workspace software. The deal addresses a practical challenge facing companies adopting artificial intelligence: deciding what to build, not just how to build software faster.
Reforge founder and chief executive Brian Balfour will become Miro's chief growth officer. Chief operating officer Tom Willerer will become chief strategy officer. Reforge's learning platform will continue operating separately with vendor-neutral course material.
What the companies do
Miro operates an online visual collaboration platform used by product, design and planning teams. It serves more than 100 million users across 250,000 customers and employs more than 1,600 people in 14 hubs.
Reforge trains product, growth and marketing teams. Its customers include Workday, Xero, SAP, Mastercard and Netflix. The company has built a community of more than 100,000 alumni and has expanded beyond training into software tools for customer research, prototyping and strategy.
Why the timing matters
Software vendors are racing to define their role in AI-driven workplace transformation. Most attention has focused on coding assistants and automation. Fewer companies address the earlier stage: helping teams decide what problems to solve and how to test solutions before engineering teams commit resources.
Reforge's tools include software for synthesizing customer feedback, running AI-driven surveys and creating prototypes. By acquiring the business, Miro is adding decision-making support to its existing collaboration offering.
Miro's founder and chief executive Andrey Khusid said the opportunity lies in "moving faster in the right direction." He added: "Teams need support in accelerating what to build and the decision-making during that critical phase of work."
What has changed for product teams
Balfour said AI has shifted what product teams need to succeed. Teams that relied on intuition and experience now require fluency in AI prototyping, evaluation and strategy.
"A couple of years ago, we saw that AI was changing not just the tools product teams use, but the skills and judgment they need to succeed," Balfour said. "We built Reforge to close that gap. Joining Miro lets us do it faster and at a much bigger scale than we could reach on our own."
For customers, Reforge Learning will remain a separate entity. The wider platform and team move under Miro's ownership, with closer integration expected across both organizations.
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