mktg.ai Launches Creative Intelligence System to Replace Marketing Dashboards
mktg.ai announced the launch of its V2.1 platform on April 9, 2026, introducing what it calls a Creative Intelligence System - a unified platform designed to replace the fragmented dashboards most marketing teams rely on today.
The platform connects creative assets, campaign performance, and spending across channels in one system. For the first time, marketing has a system of record comparable to what ERP systems provide finance or CRM systems provide sales.
What the Platform Does
mktg.ai surfaces creative assets and campaign performance across channels in a single view. The system identifies which specific creatives, messages, and formats are driving results, detects wasted spending as it happens, and answers questions in plain language through an AI assistant.
The platform generates reports automatically for both operational teams and the C-suite, replacing manual reporting cycles.
Why This Matters for Creatives
Marketing has long operated in channel silos. Each platform optimizes to its own metrics, leaving brands to piece together performance data manually. This creates lag between what happens in a campaign and when teams can act on it.
Creative Intelligence shifts focus from channel optimization to understanding what actually drives results at the level creatives care about: the asset itself. Rather than analyzing channel metrics, the system connects individual creative work directly to performance and spend.
Kevin Wassong, founder and CEO of mktg.ai, said the platform was built to show "what is happening, explains why, and helps them decide what to do next."
How It Works
The system includes five core features:
- Campaign View - cross-channel performance and drivers in one place
- Asset View - complete inventory of creative with performance context
- Daily Alerts AI - surfaces changes and flags what requires action
- Marketing Reports - automatic summaries without manual work
- Ask mktg.ai - instant answers across all data
Together, these create a continuous loop of visibility, insight, and action.
Early Partners
mktg.ai is working with Corcoran, Newman's Own, ICP, and Sandy Hook Promise to shape the platform. Christina Lowris Panos, CMO of The Corcoran Group, said she needs "a clear line of sight across the ecosystem, so everyone knows what's running, what's working, and what the brand stands for."
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