mktg.ai Launches System to Replace Fragmented Marketing Dashboards
mktg.ai announced V2.1 of its platform on Tuesday, introducing what the company calls a Creative Intelligence System designed to give marketing teams real-time visibility into campaign performance across channels. The platform consolidates creative assets, performance data, and spending into a single interface, replacing the disconnected dashboards and manual reporting that marketing teams currently rely on.
Marketing has long operated without a unified system of record, unlike finance with ERP or sales with CRM. This fragmentation creates delays in decision-making, unclear attribution, and missed growth opportunities.
What the Platform Does
mktg.ai connects three core elements: creative assets, performance metrics, and spend data. The system lets teams:
- View every creative asset and campaign across channels in one place
- Identify which specific creatives, messages, and formats drive results
- Detect wasted spend and performance shifts as they happen
- Ask questions in plain language through Ask mktg.ai and receive instant answers
- Generate reports automatically for both operational teams and executives
The platform includes five core features: Campaign View for cross-channel performance, Asset View for creative inventory with performance context, Daily Alerts AI to surface changes requiring action, Marketing Reports for summaries without manual work, and Ask mktg.ai for instant data queries.
Creative Intelligence as a Discipline
The company defines Creative Intelligence as understanding and acting on marketing at the level consumers experience it-the creative itself. Traditional analytics tools focus on channels. This system connects creative assets directly to performance and spend in real time.
"Teams are burdened by dashboards, data lag and the imbalance of performance and brand marketing," said Kevin Wassong, founder and CEO of mktg.ai. "We built mktg.ai to give teams a system they can rely on every day. One that shows what is happening, explains why, and helps them decide what to do next."
Connecting to Leadership
The platform translates campaign activity into business impact, helping CMOs answer questions from CEOs, CFOs, and boards. Christina Lowris Panos, CMO of The Corcoran Group, said she needs "a clear line of sight across the ecosystem, so everyone knows what's running, what's working, and what the brand stands for."
Shiv Singh, CEO of Savvy Matters and co-founder of AI Trailblazers, noted that "without structured inputs, AI is just noise. mktg.ai solves that by creating order out of chaos, connecting creative, performance, and spend."
Early Partners
mktg.ai is working with Corcoran, Newman's Own, ICP, and Sandy Hook Promise to define what modern marketing infrastructure should look like.
For creatives specifically, this system offers direct visibility into how individual assets perform across channels-replacing the lag between campaign launch and performance insight with real-time feedback on what's working.
Learn more about AI for Marketing and AI Design to understand how these tools fit into broader creative workflows.
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