MOVE™: AI-Enabled Strategy for a Fast World Launches Globally via Routledge
Routledge has released MOVE™: AI-Enabled Strategy for a Fast World, a new book from global strategy advisor Tim Lewko, CEO of Thinking Dimensions Global. It gives executives a unified way to think, decide, and execute with discipline as AI compresses cycle times and wipes out information advantages.
The core idea is simple: most companies don't miss targets because they're dumb. They miss because decision-making is slow, fragmented, or political. As Lewko puts it, the winners will be the ones who make disciplined decisions faster than their environment changes-and keep that pace quarter after quarter.
Why this matters now
Traditional planning assumes stable markets and long windows to adjust. That's gone. Leaders need a visible system that ties assumptions, choices, capabilities, metrics, and actions together so the organization moves as one.
MOVE replaces bloated strategy decks with practical tools and a rhythm that forces focus. It gives you a clear spine from insight to execution.
The MOVE system at a glance
- 1. Strategic Assumptions (SA): Make explicit the external and internal forces that will drive tomorrow's decisions.
- 2. Vision + Driving Force (VDF): Set direction of travel and the competitive force that propels it.
- 3A. Product-Market Matrix (PMM): Map where you create value today and where you must create it next.
- 3B. Market Reality Check (MRC): Pressure-test your bets with market size, growth, competitive intensity, customer demand, and emerging threats.
- 4. Advantage + Future Capabilities (AFC): Identify the few capabilities that matter most through the customer's eyes.
- 5. Strategic Numbers (SN): A short list of leading and lagging indicators tied directly to the P&L.
- 6. Strategic Project Portfolio (SPP): Fund and sequence the initiatives that actually move the numbers.
- 7. Quarterly Business Reviews (QBRs): A disciplined cadence that turns choices into execution and course-correction.
Together, these seven tools form an operating system for strategy you can see, run, and repeat.
How leaders can apply MOVE this quarter
- Run an SA session: write down your top 8-12 assumptions and mark which ones are high-uncertainty and high-impact.
- Clarify VDF: one page that states where you're headed and the competitive muscle you'll lean on.
- Build your PMM: identify core, adjacent, and next bets; stop the low-value distractions.
- Use MRC to validate two priority bets before you fund them.
- Define 3-5 AFC capability gaps that customers would actually pay for you to close.
- Lock your Strategic Numbers: 3 leading, 3 lagging-each with an owner.
- Translate into an SPP: sequence by value and dependency; kill or park the rest.
- Schedule QBRs now: same agenda, same cadence, to keep decisions and execution in sync.
Early signal from the C-suite
Lewko's work spans healthcare, manufacturing, private equity, insurance, logistics, and technology. Early readers call out the clarity and immediate usability.
"As generative AI rewrites the rules of strategy, MOVE is the blueprint for how companies must rethink their approach to stay competitive. Tim Lewko's deep expertise and global experience make this essential reading for any organization still using outdated strategy processes." - Michael Combs, President & CEO, CorVel Corporation
Book details and where to get it
MOVE™: AI-Enabled Strategy for a Fast World
By Tim Lewko
Published by Routledge (Taylor & Francis Group)
Publication Date: November 21, 2025
Formats: Hardcover, Paperback, eBook, Kindle
About Tim Lewko
Tim Lewko is CEO of Thinking Dimensions Global and a global strategy advisor who has helped organizations deliver more than $2B in EBITDA gains with practical, visible strategy execution. His work spans North America, Europe, Asia, and South America with a focus on decision systems, leadership cohesion, and AI-enabled strategic thinking. He also authored the bestselling Making Big Decisions Better.
Media and review copies
Tim Lewko
CEO, Thinking Dimensions Global
tlewko@thinkingdimensions.ca
+1 604 488 4340
For review copies or interviews
Izzy Voice, Commissioning Editor - Business, Routledge (Taylor & Francis Group)
isabel.voice@tandf.co.uk
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