MTP launches MTP Intelligence: one connected platform for creative, media, and commerce
Meet The People (MTP) just rolled out MTP Intelligence - an AI-enabled platform powered by RADaR Analytics that unifies Creative, Campaign, Media, Commerce, and measurement in one integrated environment. It's built for MTP's 10 agency brands and plugs into clients' existing tech stacks. The goal is simple: clarity and speed across the full marketing lifecycle.
Why this matters for creatives
Most teams are stuck in disconnected systems. Creative in one tool, media plans in another, commerce data somewhere else, and performance insights buried in dashboards few people check. That slows feedback, invites rework, and muddies accountability.
"The fragmentation of marketing technology has created a fundamental problem for brands... MTP Intelligence solves this by creating a unified environment where every discipline can work together in real-time, informed by the same data and optimizing toward the same business goals," says Tim Ringel, Co-Founder and Global CEO, Meet The People. "This goes beyond mere efficiency - it's about fundamentally better marketing."
- One workflow from brief to measurement - no more ping-pong across tools
- Live performance signals to shape creative iterations while work is in progress
- Shared KPIs that align creative, media, and commerce from day one
- Works with your current stack - no wholesale tech replacement
- Seamless collaboration across MTP agencies without losing specialty expertise
How it works (at a glance)
MTP Intelligence is platform-agnostic. It connects to enterprise tools you already use and orchestrates workflows end-to-end - from strategy and creative development to media activation and performance optimization - with real-time visibility.
"The true value of data lies in its ability to deliver clarity, and that's the foundation of everything we've built into MTP Intelligence," says Candice Rotter, President, RADaR Analytics. "When creative teams, media planners, and commerce specialists are all working from the same transparent, real-time data, the results are transformative."
Built with and for the agencies
The platform was developed collaboratively across MTP's 800 employees to ensure real-world adoption. It supports and connects agencies including VSA Partners, Public Label, Match Retail, True Media, Coegi, Swell Media, Saltwater Collective, and Yeoman Technologies - enabling integrated solutions while preserving each team's distinct strengths.
Early traction
Early client partners include Central Bancompany and StorageMart/Manhattan Mini Storage, with a wider rollout scheduled through 2026.
"MTP's Intelligence Platform represents the kind of innovation we look for in strategic partners. The tools will help us better understand performance, uncover new opportunities, and make more informed decisions across our marketing efforts," says Josh Redel, Senior Vice President, Director of Corporate Marketing, Central Bancompany.
"The MTP Intelligence Platform helps us transform noisy data into actionable insights that improve our marketing costs and business outcomes," adds Sarah Little, Senior Vice President, Marketing, StorageMart/Manhattan Mini Storage. "Their ability to unify complex data allows us to spend less time chasing down data and more time making informed decisions that drive growth across our portfolio."
What changes for your day-to-day
- Faster feedback loops: performance signals flow back into concepts, copy, and design without switching tools
- Fewer handoffs: creative, media, and commerce teams align on the same data and goals
- Cleaner reviews: one source of truth for results and rationale behind decisions
- Stronger cases for ideas: tie creative bets directly to business outcomes and optimize in real-time
Accountability meets creativity
MTP built this because budgets face heavier scrutiny and teams need to prove what works while they're still working. "Brands demand to see where their money is going... MTP Intelligence gives our teams the technology infrastructure to provide those insights, results, and accountability while freeing them to focus on what humans do best: strategic thinking, creative problem-solving, and building meaningful connections between brands and people," says Tim Ringel.
Get a closer look
Explore the platform and request access: MTP Intelligence.
If you want to sharpen your workflow with AI and keep your craft at the center, start here: AI for Creatives.
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