Muck Rack Launches Generative Pulse to Shape Brand Visibility in AI Responses
Muck Rack introduces Generative Pulse, a new tool designed to help PR and communications teams analyze and influence how brands appear in AI-generated responses. This unified platform empowers users to identify key sources shaping AI answers, engage influential voices, steer narratives, and measure their impact effectively.
With AI models like ChatGPT, Claude, and Gemini becoming primary sources for information, the way these systems describe brands is increasingly affecting customer perception, purchasing decisions, and reputation management. Generative Pulse is the first tool built specifically for PR professionals to address this shift by revealing which journalists, outlets, and sources drive AI conversations about a brand.
New Research Highlights AI’s Dependence on Earned Media
Muck Rack’s recent report, What Is AI Reading?, analyzed over 1 million links cited by AI platforms. The findings show that over 95% of these links come from non-paid media, with 89% sourced from earned media. Journalistic content accounts for 27% of all citations and rises to 49% for recent or time-sensitive queries. High-authority news outlets such as Reuters, Axios, Financial Times, and AP dominate citations, while industry-specific sources vary depending on the topic.
Generative Pulse: From Insight to Action
Generative Pulse offers a dashboard experience built around Generative Engine Optimization (GEO), a framework designed for brand visibility in the AI era. Users can input brand names, competitors, and prompts to receive detailed reports including:
- Share of Voice (Share of Model) across major LLMs like ChatGPT, Claude, and Gemini, analyzed through diverse prompts to show how brands appear in AI-generated answers.
- Tracking of brand and competitor mentions by name, campaign, or keywords, with filters for specific AI platforms or prompts.
- Top Cited Journalists and Outlets influencing AI responses, linked directly to Muck Rack’s media database, enabling seamless integration into PR workflows for targeted outreach.
- Top URLs and Sources that AI pulls from, including owned content, Wikipedia, and other authoritative sites, with options to download these URLs to inform media strategies.
- Visibility into how brands are described within AI responses, accessible without leaving the platform.
Taking Action Within Your PR Workflow
Generative Pulse integrates smoothly into Muck Rack’s platform, allowing teams to identify visibility gaps in AI search, add trusted AI-influencing voices to media lists, detect when AI cites coverage, and directly connect AI visibility to earned media impact.
“You’re not just seeing who influences AI—you can reach them, influence the narrative, and measure your results all within the same workflow,” said Greg Galant, Muck Rack’s cofounder and CEO.
Platform Integration and Availability
GEO insights are embedded into a comprehensive PR workflow and earned media suite, enabling users to actively shape how LLMs respond rather than just monitor results. The integration allows instant pitching to influential journalists, adding top-cited outlets to media lists, and analyzing news and social channels for stories that affect AI-generated answers.
Generative Pulse is available now as part of Muck Rack Premier, trusted by over 5,000 companies worldwide. It builds on Muck Rack’s fully integrated platform that includes global media monitoring, a leading media database, and tools for pitching, press release distribution, and social listening.
About Generative Pulse
Generative Pulse helps PR and communications teams monitor and shape how brands appear in AI-generated search results. It centers on Generative Engine Optimization (GEO), also known as Artificial Intelligence Optimization (AIO) or Answer Engine Optimization (AEO). By revealing the journalists, outlets, and sources that influence large language models, the tool gives teams the means to manage brand visibility in an AI-driven search environment.
Backed by a $180 million Series A funding round, Generative Pulse is fully integrated into Muck Rack’s PR software, providing actionable insights and tools for communications professionals adapting to AI-native search.
About Muck Rack
Muck Rack is a leading provider of award-winning PR software tailored to how brands and agencies operate. Powered by data directly from journalists, the platform combines a comprehensive media database, monitoring, and reporting tools to support team collaboration, pitching, and measurement.
More than 5,000 companies worldwide rely on Muck Rack to analyze and report on their media relations impact. Thousands of journalists also use Muck Rack’s free tools to showcase their portfolios, track news on any topic, and measure story impact.
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