Naboo Raises $70M Series B to Expand AI-Powered Event Procurement Platform
Naboo, an AI-powered procurement platform for corporate events, closed a $70 million Series B funding round led by Lightspeed earlier this year. The company helps organizations manage event sourcing, approvals, and spending through a single platform instead of fragmented vendor relationships and manual processes.
The startup addresses what CEO Maxime Eduardo calls "tail spend" - the roughly 78% of event requests under $20,000 that generate disproportionate administrative work despite representing a small share of total budget. Most companies still treat event planning as a decentralized, tactical function rather than a managed procurement category.
What Naboo Does
The platform combines software automation with human support. Its AI Planner handles close to 90% of the research involved in venue and supplier sourcing, generating context-driven recommendations and centralizing quotes in one place. A separate Control Tower product gives enterprise procurement and finance teams real-time visibility into event spending, approval workflows, policy compliance, and tax considerations across geographies.
Naboo also offers an Event App for managing logistics and execution, plus an Agency and Studio offering for large-scale, customized events.
The company operates across 10 countries with 70,000+ partners. In 2025, Naboo processed more than €120 million in event volume and grew by over 200% year over year.
Customer Impact and Growth
Arkema, a chemicals company, began using Naboo in France and gradually expanded across European branches. When organizations centralize event management through the platform, they typically see hard savings between 5% and 15%, plus improvements in VAT and local tax reclaim.
Naboo's Net Promoter Score reached 89 in 2025, compared to an industry average near 40. Eduardo attributes this to combining AI automation with white-glove service - removing friction while maintaining the quality and attention events require.
The Market Opportunity
Companies globally spend around $500 billion annually on seminars, offsites, conferences, and corporate events. The category remains in early stages of digital transformation, with most spending still fragmented across departments and vendors.
Eduardo's core insight: events are high-stakes and emotional. Companies want speed but also confidence. They want one system for sourcing, comparing, negotiating, contracting, and paying vetted suppliers - not scattered spreadsheets and email chains.
Future Plans
North America expansion is underway following offices opened in Montreal and New York. Eduardo sees additional geographic expansion ahead, alongside a shift toward financial tools and payment solutions. The company increasingly views itself as both an AI company and eventually a finance company.
Integration with ERP systems, procure-to-pay platforms, travel and expense tools, and identity layers like SSO will be central to the next phase. The goal is to embed event management into the broader enterprise software ecosystem.
Learn more about AI for Hospitality & Events and how AI Agents & Automation are reshaping business operations.
Your membership also unlocks:
