Netcore Cloud Accelerates North America Growth with Key AI and Partnership Appointments

Netcore Cloud Boosts North America Leadership with Key AI and Partnerships Hires

Netcore Cloud, a global leader in AI-driven marketing and customer experience, has announced two major hires to strengthen its North American presence and advance its autonomous marketing platform.

Vassil Mladjov joins as Senior Vice President – AI & Strategy, and Erin Ritz steps in as Director – ISV Alliances (North America). These strategic appointments support Netcore’s mission to help marketers execute personalized, cross-channel campaigns with minimal manual effort by leveraging intelligent AI agents built into their platform.

Advancing Autonomous Marketing with AI

Pratik Bhadra, CEO of North America at Netcore Cloud, emphasizes the company’s focus on an Agentic Marketing Platform. This platform empowers marketers to plan, execute, and optimize campaigns autonomously through AI-driven decision-making based on real-time contextual data.

“Autonomous AI agents work continuously to improve product discovery and conversions within channels,” Bhadra explains. “They also provide marketers and merchandisers with strategic insights, enabling campaigns to launch in minutes rather than days or weeks.”

Driving AI Strategy and Partnerships

Vassil Mladjov brings deep expertise in AI strategy and intelligent systems to his new role, where he will lead Netcore’s global AI roadmap. His focus will be on scaling 1:1 personalization through Agentic AI, helping marketers move beyond using AI to fully scaling with it.

“Our goal is to embed intelligent agents at the core of marketing execution,” Mladjov says. “This approach is bold but necessary, and I’m excited to collaborate with product and engineering teams to make it a reality.”

Erin Ritz will expand Netcore’s ISV alliance network across North America, leveraging her experience in partner strategy to build scalable integrations. Her work will ensure Netcore’s platform fits seamlessly into existing marketing technology stacks, making it easier for marketers to adopt and drive business growth.

“North America is ready for API-first, plug-and-play MarTech solutions,” Ritz notes. “By building a strong partner ecosystem, we can accelerate adoption and support more agile, outcome-focused marketing.”

Commitment to AI-Powered Customer Experiences

These appointments highlight Netcore’s dedication to making AI the engine behind autonomous brand experiences across multiple channels, including email, mobile, and web. The company aims to move AI from an add-on feature to the central driver of real-time customer engagement.

About Netcore Cloud

Netcore Cloud offers a comprehensive Customer Engagement and Experience Suite that enables marketers to deliver personalized, omnichannel interactions. Using AI to unify customer data, the platform supports targeted segmentation and meaningful digital engagement.

• Trusted by over 6,500 brands worldwide in industries such as E-commerce, Retail, Banking, Financial Services, Media, Entertainment, and Travel.
• Notable clients include Walmart, Unilever, Tommy Hilfiger, Domino’s, McDonald’s, Pizza Hut, and Crocs.
• Recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Search and Product Discovery.
• Named a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q3 2024.

For more details, visit netcorecloud.com.