Netflix Uses AI for Visual Effects in Original Series, Raising Concerns Among Creatives
Netflix recently revealed that it used AI-generated special effects in its original Argentinian series The Eternaut. A notable scene shows a building in Buenos Aires collapsing, created entirely with AI tools. This approach allowed the production to deliver the effect at a fraction of the traditional cost and time.
During a July 17 earnings call, Netflix co-CEO Ted Sarandos explained that the AI-generated sequence was “10x faster” to produce and “wouldn’t have been feasible on that budget” otherwise. This marks the first time GenAI final footage has appeared in a Netflix original series or film.
Where to See the AI Visual Effect
The AI-created collapse happens in episode 6, roughly 59 minutes and 49 seconds in, during flashback shots near the series’ end. The segment is brief, only a couple of seconds, making the AI effect easy to miss unless you’re looking for it.
AI as a Tool, Not Just a Cost-Cutter
Sarandos emphasized that Netflix views AI as an opportunity to enhance creativity, not just reduce expenses. “These are AI-powered creator tools,” he said. “Real people doing real work with better tools.” Netflix’s recent moves, including plans to launch AI-generated ads by 2026, show a clear commitment to integrating AI throughout its content production and marketing.
Concerns from the Creative Community
While AI tools can speed up tasks like creating visual effects, using AI to replace paid artists raises serious concerns. The human touch is essential to the creative process. Many artists and unions, including IATSE—which represents many behind-the-scenes workers—are pushing for protections against AI replacing human jobs.
VFX teams at major studios like Marvel, Disney, and even Saturday Night Live have begun negotiating for safeguards to prevent AI from displacing skilled artists. This tension highlights the broader debate over AI’s role in entertainment and the future of creative professions.
What Creatives Should Keep in Mind
- AI tools can be valuable for speeding up workflows but should complement, not replace, human creativity.
- Staying informed about AI developments and union efforts is crucial for protecting creative jobs.
- Learning to work effectively alongside AI tools may become an important skill for artists and creators.
If you’re a creative professional interested in understanding how AI tools might impact your work or want to develop AI-related skills, exploring targeted courses can help you stay ahead. Check out training options at Complete AI Training to find resources tailored for creatives.
Your membership also unlocks:
