Netigate Acquires Mopinion, Forging a Comprehensive European Experience Management Platform
Netigate has acquired Mopinion, a strategic move creating a dominant European platform for customer and employee experience management. The acquisition merges Netigate's established feedback and analytics solutions with Mopinion's advanced digital feedback technology.
This creates a single, enterprise-grade solution for feedback collection, analysis, and action, all powered by AI. The deal unites Netigate, trusted by organizations like Spotify and Lufthansa, with Mopinion, used by brands such as Air France-KLM and Vodafone.
Answering Market Demand
The consolidation addresses a clear need within the European market. "Our customers are asking for one unified platform that brings together feedback from various sources, including digital feedback, employee experience, advanced analytics, and actionable insights," stated Maria Börjesson, CEO of Netigate. "This acquisition delivers exactly that."
The goal is to provide a comprehensive European alternative to fragmented global tools. "By uniting Mopinion's solutions with Netigate's, we'll capture richer signals, surface AI-driven insights, and accelerate outcomes," said Udesh Jadnanansing, founder at Mopinion. Co-founder Kees Wolters added, "We're combining Mopinion's strength in digital experience with Netigate's deep expertise in analytics and enterprise feedback management."
A Unified AI-Driven Solution
The integrated platform enables organizations to manage the entire customer journey from a single viewpoint. It combines Netigate's strengths in survey automation and AI trend detection with Mopinion's real-time feedback tools for web, app, and email.
Key capabilities of the joint platform include:
- Unified Feedback Collection: Gather data from all touchpoints, from websites and apps to post-purchase surveys and employee initiatives.
- Centralized Analytics: View all feedback data in one secure, European-hosted platform.
- AI-Powered Insights: The system analyzes feedback to identify trends and uncover root causes automatically. Managers who want to deepen their understanding of these processes can benefit from specialized training in AI for data analysis.
- Actionable Dashboards: Clear visualizations help translate complex data into concrete business actions.
This helps businesses focus on improvements with the greatest impact, driving growth for enterprises in retail, finance, hospitality, and other industries.
A Strong European Player
The acquisition establishes Netigate as a key player in the European Experience Management market, built with a deep understanding of regional business needs and data security requirements.
"There is a clear need for a strong European Experience Management player to consolidate the market, who has deep knowledge of the European market specifics and its security and data protection requirements," explained Lars Lunde, Chairman of Netigate. "This acquisition positions Netigate as that player."
A webinar with Maria Börjesson, Udesh Jadnanansing, and Kees Wolters will be held on October 16 to discuss the joint vision and customer value in more detail.
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