The New Media Equation: Credibility, Connection & CLARITY
AI is touching every part of news creation and distribution, while audiences decide what-and who-to trust. PR and communications teams are under pressure to pitch smarter, prove outcomes, and move with the news cycle without losing credibility.
PRNEWS' AI-Powered Media Relations workshop will help you do exactly that. Join us Wednesday, October 22, 12:00-4:00 pm ET, to sharpen your outreach, improve story quality, and build durable trust across channels.
What you'll explore
- The New Media Equation: How AI, algorithms, and audience behavior are changing the rules of engagement
- The Evolving Pitch: What journalists want now-and how to cut through digital noise
- Trust in Translation: Building credibility across platforms, filters, and fragmented attention spans
Practical value you can apply fast
- Build reporter trust with clear sourcing, AI-use disclosures, and fact-check routines
- Craft pitches that read like briefs: angle, data point, human impact, and asset links-no fluff
- Use AI for research, transcript clean-up, and summaries with human review and policy guardrails
- Structure subject lines and first 50 words to match beat priorities and platform context
- Package proofs (first-party data, customer quotes, visuals) that strengthen newsworthiness
- Set a crisis drumbeat: verify, respond, update, and close the loop with receipts
- Measure beyond clips: move from mentions to outcomes (traffic quality, conversions, pipeline influence)
Agenda - Wednesday, October 22 | 12:00 - 4:00 pm ET
- 12:00 - 12:40 pm - The State of Media Relations: What Journalists and News Influencers Really Need from PR in 2025
- 12:40 - 1:10 pm - AI in the Newsroom: How Emerging Tech is Reshaping Journalism-and Your Pitches
- 1:20 - 1:50 pm - Session TBA
- 2:00 - 2:30 pm - Crisis-Proofing Media Relations: Staying Transparent and Credible
- 2:40 - 3:10 pm - Measuring Media Impact: Beyond Clips to Real Business Outcomes
- 3:20 - 3:50 pm - Next-Gen Media Relations: Preparing for the 2026 News Ecosystem
Instructors
- Meredith Klein - Substack Journalist
- Aliza Bran - Director of Media Relations
- Crystal Newcombe Nosal - Media Relations
- Jake Doll - Director, Client Relations
- Matt Oakley - SVP Analytics and AI
- Yesenia Reinoso - Founder and Principal
- Greg Matusky - Founder & CEO
- Susan Heavey - Breaking News Correspondent
- Katie Weedman - Senior Content Strategist
Tickets
Groups of 3+ - Price Per Pass: $180
Early Bird expires 10/10/2025 * Regular Rate: $280
Individual Pass - $250
Early Bird expires 10/10/2025 * Regular Rate: $350
PRNEWS Premium Subscription - $795
Full access to all 6 online seminars + 1 year PRNEWS PRO
SAVE 45%: Sign up for year-round training. Why buy one workshop for $250 when you can get six plus member-only research, a case study library, and a video training vault for $795? Make it a year-round system for continuous skill growth.
Who should attend
- PR and communications leaders who own media strategy and outcomes
- Media relations pros who pitch, place, and maintain reporter relationships
- Content strategists who package brand POV, data stories, and visuals
- Comms managers and founders who need clear measurement and ROI
Level up your media and AI fluency
Ground your decisions in current research on trust and audience behavior. A helpful starting point: Reuters Institute Digital News Report.
If you're building AI skills across your team, explore job-specific learning paths here: Complete AI Training - Courses by Job.
Contact
Registration: Megan Sigg - msigg@accessintel.com
Sponsorship: Kelly Mahoney - kmahoney@accessintel.com
Programming & Speakers: Kaylee Hultgren - khultgren@accessintel.com
Event
AI-Powered Media Relations
October 2025
