Nory Closes Kinnevik-Led $37M Series B to Scale AI for Restaurant Operations

Nory Closes $37M Series B To Transform Restaurant Operations With AI

Nory has closed a $37 million Series B led by Kinnevik, bringing total funding to $62.6 million. The raise comes a year after its Series A and signals strong conviction in AI-driven restaurant operations.

For operators under pressure from inflation, taxes, labor shortages, and regulatory costs, the pitch is simple: better margins with less manual work. Nory's AI is built to give teams tighter control over costs, labor, and performance across locations.

What Operations Leaders Should Note

• Reported outcomes: ~20% reduction in operating costs and up to 50% lift in net profit.
• 100+ hours of admin saved per month through automation.
• Company momentum: revenue tripled since Series A, international expansion, headcount doubled.
• Backed by a strong investor group: Kinnevik (lead), Accel, Base10, Triple Point, and Samaipata.

Who's Using It

Customers range from independents to global brands, including Black Sheep Coffee, the Jamie Oliver Group, and Dave's Hot Chicken. The value prop targets multi-unit consistency: predictable costs, faster decision cycles, and fewer manual workflows.

What's Coming Next

• Hiring senior data scientists to deepen the proprietary AI platform.
• Rolling out autonomous AI assistants to streamline day-to-day ops.
• Expansion into the U.S. market, the largest restaurant economy.

Why It Matters for Ops

Margins are thin, variability is high, and labor is tight. Systems that forecast, schedule, and control inputs with minimal oversight help stabilize unit economics and free managers to focus on throughput and guest experience.

Practical Steps to Capture Value

• Identify two high-cost workflows (e.g., scheduling, inventory) and set a 90-day automation pilot with clear KPIs: labor cost %, food cost variance, and manager hours saved.
• Tighten data hygiene now: POS mapping, recipe standards, vendor item codes, and clock-in rules. Clean inputs drive accurate recommendations.
• Start with one region or 3-5 stores to prove impact, then standardize SOPs and expand.
• Align incentives: tie manager bonuses to controllable metrics improved by AI (waste, OT, prep accuracy).

What Leaders Are Saying

Conor Sheridan, Founder and CEO of Nory: "At a time when hospitality is under pressure, we are putting restaurants back in control of their profitability and their destiny."

Conor Sheridan, Founder and CEO of Nory: "The future of hospitality isn't robots or gimmicks - it's AI that makes restaurants smarter, leaner, and more profitable, with automation that frees teams up to focus on what matters: great food and even greater customer experiences."

Jose Gaytan de Ayala of Kinnevik: "Nory is rewriting the hospitality playbook… With our support, Nory will go even deeper on AI and bring the next wave of innovation to restaurant owners in the UK and beyond."

Bottom Line for Operators

If you own cost, you own profit. Nory's results-cost down, profit up, admin cut-are the levers that matter. Pilot fast, measure hard, and scale what works.

Further learning: Explore practical AI upskilling for operations teams at Complete AI Training - Courses by Job.