Nory raises £27m Series B led by Kinnevik to scale its AI-native restaurant platform

Nory raises £27m Series B to put AI assistants to work in restaurant operations

A London-based AI-native restaurant management platform has secured £27 million in Series B funding, taking total backing to £46 million. The round was led by Kinnevik, with participation from Accel and existing investors. The company, Nory, is expanding its AI assistants and growing internationally.

Built by industry insider and CEO Conor Sheridan, Nory focuses on the real bottlenecks that keep restaurants from peak performance: waste, labour inefficiency and admin overload.

What the platform covers

• Business intelligence and forecasting
• Inventory management and procurement
• Workforce management, rota planning and payroll
• Automated back-office tasks: analysis, digital guest engagement, finance

Reported results from operators

• Nearly 20% reduction in operating costs
• Up to 50% increase in core net profits
• 100+ hours of admin saved per restaurant each month

Who's using it

Nory serves independents and enterprise groups across the UK, Ireland and the US. Notable clients include Black Sheep Coffee, Jamie Oliver Group and Dave's Hot Chicken.

Where the new funding goes

• AI enhancements across the platform
• Hiring world-class data scientists
• Development of proprietary algorithms
• Deployment of autonomous AI assistants
• US expansion

Why it matters for hospitality operators

Margins are tight. Labour and food costs keep rising. Operators need clearer data, faster decisions and fewer manual tasks. Nory's pitch is simple: smarter forecasting, tighter scheduling, less waste and fewer hours spent in spreadsheets.

Leadership and investor perspective

"At a time when hospitality is under pressure, we are putting restaurants back in control of their profitability and their destiny," said Sheridan. "The future of hospitality isn't robots or gimmicks. It's AI that makes restaurants smarter, leaner and more profitable, with automation that frees teams up to focus on what matters: great food and even greater customer experiences."

Jose Gaytan de Ayala, who led the investment for Kinnevik, said: "Nory is rewriting the hospitality playbook. As the sector faces rising costs and complexity, Nory stands apart as the only AI-native platform purpose built to help restaurants meet and overcome these headwinds. We were impressed by the strong customer feedback, which highlighted the quality of Nory's platform and the meaningful ROI it delivers for customers. With our support, Nory will go even deeper on AI and bring the next wave of innovation to restaurant owners in the UK and beyond."

Practical next steps for operators

• Identify two to three high-friction workflows (e.g., ordering, scheduling, waste tracking) and set measurable targets.
• Run a 60-90 day pilot across a small store group and benchmark cost, labour hours and guest metrics.
• Connect POS, inventory and payroll data early to improve forecasting accuracy.
• Set clear guardrails for automation (approvals, thresholds) to keep teams confident and accountable.

Further context

The round was led by Kinnevik, with continued support from Accel, one year after Nory's Series A.

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