Your PR Strategy Is Becoming Obsolete
The old search model is dead. For years, the goal was to land on the first page of Google. Now, search is a conversation with an AI, and the "first page" is a single, generated answer.
This creates a new problem for communicators. Your brand can be 100% accurate and still be invisible. You can be the first to break news and get replaced by an aggregator. You can be the official source and still be skipped over by AI.
The rules have changed. It's no longer about chasing clicks; it's about shaping conclusions.
From Visibility to Selection
Notified, a leader in digital communications, just released a practical model to address this shift. It's called the SOAR Content Framework™, and it's built to make your content the source of truth for answer engines.
As Notified's CEO Erik Carlson puts it, "In the Answer Engine Economy, accuracy is table stakes and selection is the win." The goal is to turn standard communication practices into machine-readable signals that AI can trust and prioritize.
The framework is built on four core principles.
Structure
Present your information in a way a machine can easily parse. This isn't complicated. It means using clear headlines, organizing key facts logically (like with bullet points), and using simple schema.org markup to label your content for search engines.
Originality
AI prioritizes unique insights. Stop regurgitating information. Include first-party data from your own research, name specific customers or partners, and use direct quotes from real people. This proves you own the insight, not just the keywords.
Authority
Trust is built on verification. Always publish from your official brand domain. Name verifiable spokespeople in your content. Keep your company boilerplate and contact details accurate and consistent across all platforms.
Recency
Time is a trust signal. Old information is unreliable information. Treat your content like a living document. Add visible "as of" dates, make sure your published and modified metadata is correct, and issue timely follow-ups or updates when needed.
Built on Data, Not Theory
This isn't just good advice; it's backed by one of the largest visibility studies in the industry. Notified analyzed over 200,000 press releases and 13 million AI citations across major platforms like OpenAI, Google, and Anthropic.
The result was clear. Releases that used these principles were 3.4 times more likely to appear in AI-generated answers. The system works.
Notified is integrating the SOAR framework directly into its Content OS workflow, and a detailed blog post with implementation examples is available on their website. A full case study demonstrating the impact is expected next week.
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