Notified Unveils Content OS, the First PR Operating System for the Answer Economy

Notified Introduces Content OS: PR's Operating System for the Answer Economy

New York, Sept. 18, 2025 - Notified announced Content OS, an AI-first framework that helps communications teams earn trusted visibility inside AI answers. As search shifts from links to direct responses from systems like ChatGPT and Perplexity, getting cited becomes mission-critical. If your brand isn't in the answer, it may as well be invisible.

Content OS unifies GlobeNewswire distribution, an AI-enhanced media database, media monitoring, and advanced analytics powered by an exclusive partnership with Profound. The result: one workflow built to create structured stories, earn coverage, and verify presence across AI results.

Why the Answer Economy changes PR

AI answers compress decision-making. People ask a question, get one response, and move on. That rewards clear, consistent signals of authority across press releases, owned content, media, and citations inside AI platforms.

Content OS is built to manufacture those signals at scale and prove impact beyond clicks or impressions.

The Content OS workflow

1) Craft: Content Streams

Start with the press release. Content Streams turns one announcement into a structured set of story elements for both people and machines-blog posts, social copy, fact sheets, media kits, bylines, even Wikipedia updates. One narrative, many formats, consistent metadata.

2) Distribute: AI-First Distribution

GlobeNewswire distribution is rebuilt for AI visibility. Releases include metadata, tags, and media snippets that signal authority to journalists and answer engines, while reaching a global media network.

3) Amplify: Targeted Media Engagement

Use Smart Search in the Notified media contacts database to find the right reporters. Then send Personalized Pitch, an AI-assisted editorial pitch that improves relevance. Earned stories reinforce trust signals that boost inclusion in AI answers.

4) Measure: AEO Analytics

Track your presence across traditional media, communities, and answer engines. With Profound diagnostics, measure citations and visibility across ChatGPT, Gemini, Perplexity, and more. Tie communications work to concrete inclusion in AI results-not just traffic.

Executive perspective

"The scoreboard is changing. AI search is upending traditional SEO tactics, and PR campaigns now have an unprecedented ability to ensure that your corporate story or brand narrative is seen, heard, and understood," said Erik Carlson, Chief Executive Officer at Notified. "By combining distribution, intelligence and analytics into a unified workflow, we're empowering public relations teams to shape the narratives that define the future of corporate communications."

What PR teams can do this week

• Turn your next press release into a Content Stream: define the core story, supporting facts, quotes, and entity metadata.
• Embed structured elements (tags, dates, entities, product names) into every asset-owned and earned.
• Prioritize earned media that reinforces authority for your most important queries.
• Instrument measurement to track citations and presence inside AI answers, not just referral traffic.

A single portal for PR success

Content OS brings planning, creation, distribution, amplification, and measurement into one place. With GlobeNewswire, an AI-enhanced media database, media monitoring, and advanced analytics in one workflow, teams can launch campaigns faster and prove impact in the Answer Economy.

More information on Content OS will be available soon.

About Notified

Notified is a technology partner for investor relations and public relations teams. The company's integrated PR and IR platforms support media outreach, press release distribution, measurement, IR websites, investor days, earnings, and regulatory filings. GlobeNewswire is one of the world's largest and most trusted newswire distribution networks, serving leading organizations for over 30 years.

Notified is an affiliate of Equiniti Group Limited (EQ).

Media contact

Caroline Smith
Caroline.smith@icrinc.com

A photo accompanying this announcement is available at this link.

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