ODAIA Launches AI-Driven Omnichannel Marketing Orchestration to Boost Pharma HCP Engagement

ODAIA Launches AI-Driven Marketing Orchestration for Pharma Teams

BOSTON, May 7, 2025 /PRNewswire/ -- ODAIA has introduced a new AI-powered solution to help pharma brand teams coordinate healthcare professional (HCP) engagement across multiple channels. The company is inviting pharma companies to join an early access program to test and provide feedback on these new capabilities.

Building on its existing AI platform, MAPTUAL, ODAIA now offers enhanced omnichannel marketing orchestration designed specifically for life sciences. MAPTUAL processes customer data rapidly, enabling commercial teams to optimize go-to-market strategies with predictive insights embedded directly into their workflows. Users of MAPTUAL report a 7-14% increase in new patients starting therapy compared to those who don’t use the platform.

How the New Marketing Orchestration Works

The updated platform analyzes data to deliver predictive insights and recommends personalized campaign sequences for each HCP. It identifies the ideal channel, message, content type, and timing for engagement. By aligning sales and marketing efforts in real-time, pharma companies can reach HCPs through both face-to-face and digital touchpoints at moments that matter most in their decision-making process.

Philip Poulidis, CEO of ODAIA, explains, "Every HCP interaction should be personal. Our AI-driven solution ensures that every rep visit and digital touchpoint is data-informed and coordinated across all channels."

Addressing Challenges in Pharma Marketing

Pharma companies face tighter budgets, smaller field teams, and less access to HCPs. Most currently rely on consultants to segment physician personas and create rules-based marketing campaigns using historical data—a process that is manual and often not personalized.

While over 80% of pharma executives are satisfied with their engagement strategies, fewer than 35% of HCPs find those strategies effective. ODAIA’s approach tackles this gap by using AI to analyze individual doctor and de-identified patient data to generate dynamic, personalized campaign recommendations.

The platform continuously updates strategies based on real-time data signals tied to specific brand goals. This lets marketing teams quickly adjust tactics and content to reflect market and competitive shifts. Integrations with CRM systems, media platforms, and agency partners streamline activation, reducing manual campaign setup. Performance metrics feed back into the system, triggering the next sequence of customized campaigns automatically.

Market Impact and Availability

The global omnichannel marketing orchestration market for pharma is estimated at up to $8 billion. ODAIA’s investment in this area focuses on unifying channels, data sources, and touchpoints to deliver compliant, personalized engagement with HCPs, patients, and other stakeholders.

The early access program for ODAIA’s new marketing orchestration features is now open for pharma customers and partners. Interested companies can learn more and sign up at www.odaia.ai/campaign-intelligence.

About ODAIA

ODAIA specializes in AI solutions for pharma, offering the Customer Science Cloud used by top global biopharmaceutical companies. Their platform delivers predictive omnichannel intelligence shortly after data updates, helping sales teams with machine learning-driven territory targeting, personalized call lists, AI-generated pre-call insights, and real-time territory assessments—all integrated within existing CRM workflows.

To explore how AI enhances marketing and sales coordination in pharma, consider expanding your skills with AI training resources focused on automation and marketing tools.