Olivier Vojetta appointed Head of Strategy and Growth at Frontier Media AI to drive AI-powered marketing outcomes

Olivier Vojetta Takes Helm at Frontier Media AI to Drive Strategy and Growth

Frontier Media AI has appointed Olivier Vojetta as its new Head of Strategy and Growth, marking a key step in sharpening the agency's focus on artificial intelligence within marketing. Vojetta brings a unique blend of finance and marketing expertise, aiming to boost business outcomes and deepen engagement with C-suite leaders.

Vojetta joins from experience agency Yakkazoo and previously worked as a fund derivatives trader in London. He is also the author of seven books. At Frontier Media AI, he will lead AI strategy and business development, leveraging his financial sector background to enhance the agency’s marketing approach.

Marketing Meets Finance: A Strategic Perspective

Drawing from his finance experience, Vojetta points out that marketing is evolving much like financial trading. "In both, it's not the tools that win, it's the strategy behind them," he says. "Everyone's chasing AI outputs, but the real value lies in smarter inputs."

This perspective underlines Vojetta’s commitment to applying rigorous, strategic thinking to AI in marketing, focusing on measurable results rather than hype.

Supporting the C-Suite with Business-Focused AI

Frontier Media AI aims to strengthen its partnership with chief executives, financial officers, and marketing officers as they adapt to AI-driven challenges. The agency’s approach links fees directly to performance, supported by data-driven insights and execution principles inspired by trading floor methodologies.

Matt Hunt, CEO of Frontier Media AI, highlights the fit: "Olivier gets what the C-suite really cares about – results. He's not here to hype AI. He's here to use it better, smarter, and more strategically. He embodies our vision of combining advanced tech, proprietary data, and 25 years of marketing expertise."

Innovating with Frontier OSTM and Thought Leadership

Earlier this month, Frontier Media AI launched Frontier OSTM, a proprietary AI operating system that automates over 100 marketing tasks across strategy, media, and creative functions. This platform underlines the agency’s commitment to practical AI application.

Beyond his role at Frontier, Vojetta leads Argonauts, a thought leadership series under Venetian Media Group (VMG). Argonauts connects senior leaders to discuss AI’s role in creativity and business competitiveness.

About Frontier Media AI and Venetian Media Group

• Frontier Media AI operates from offices in Sydney, Melbourne, Brisbane, and Singapore.
• It serves as VMG’s integrated agency covering strategy, creative, and media.
• VMG owns several Australian brands including Revolution360 (out-of-home agency), Aspire Sports Management, Yakkazoo, and Captive Vision Outdoor (billboards).

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