Omnea Lands $50M Series B from Insight and Khosla to Scale AI SRM

Omnea Raises $50M Series B to Accelerate AI Supplier Relationship Management

Omnea closed a $50M Series B led by Insight Partners and Khosla Ventures, with Accel, Point Nine, First Round Capital, and Prosus participating. Total funding now tops $75M.

The company is moving hard into AI supplier relationship management (AI SRM) after a year of 5x revenue growth and a tripled headcount. Enterprise customers include Spotify, Albertsons, Wise, Adecco, and MongoDB.

Why this matters for management

Budgets are tight, risk is up, and supplier sprawl is real. Teams are adopting more tools-especially AI-faster than procurement can govern.

AI SRM aims to reduce waste, enforce policy, and surface risk without slowing the business. That's the lever CFOs, CIOs, and COOs need: speed with controls.

What Omnea is building

Omnea offers a unified "front door" where employees submit requests in natural language. The platform routes each request to the right stakeholders and systems, then tracks every supplier as a single source of truth.

Customers report fewer duplicate and underused vendors, and fewer email threads and spreadsheets. As Jeff Lieberman of Insight Partners put it, Omnea's users are "the happiest" among the competitors his team evaluated.

Proof of traction

• 5x revenue growth; headcount more than tripled
• Enterprise adoption across North America and Europe (e.g., Spotify, Albertsons, Wise, Adecco, MongoDB)
• Backed by Insight Partners, Khosla Ventures, Accel, Point Nine, First Round Capital, and Prosus

AI SRM in practice

Ben Freeman, Founder and CEO, describes AI SRM as unlocking supplier data buried in spreadsheets, inboxes, and siloed tools. That means proactive flags for expired certifications, auto-launching RFPs, and role-specific reporting for risk leaders and CFOs-all within one interface.

Vinod Khosla notes the broader shift: AI is changing how work gets done inside large enterprises, especially in outdated functions like procurement.

What this means for your stack

• Consolidate intake to one entry point; remove custom forms and side doors
• Automate routing for legal, security, finance, and IT reviews based on risk and spend
• Create a unified supplier record across ERP, AP, security, and legal systems
• Standardize RFP/renewal workflows and track outcomes centrally
• Instrument policy compliance without adding manual steps

Practical KPIs to track

• Cycle time: request to approval to PO
• % of requests using the official intake path
• Duplicate/underutilized supplier reduction
• Spend under management and realized savings
• Risk findings resolved before signature
• Renewal coverage (contracts and certifications current)
• Stakeholder satisfaction (NPS/CSAT) for requesters and approvers

90-day adoption playbook

• Days 0-30: Map current intake paths, approvals, and tools; identify top 5 policy bottlenecks; choose 1-2 business units for a pilot.
• Days 31-60: Launch the unified intake; integrate SSO and ERP/AP; automate low-risk approvals; define risk tiers and routing.
• Days 61-90: Expand to security and legal reviews; migrate supplier records; enable renewal alerts and obligation tracking; publish KPIs weekly.

Budget framing for executives

• Cost takeout: Consolidation of overlapping vendors; volume discounts
• Risk reduction: Automated controls and audit-ready trails
• Productivity: Fewer emails and spreadsheets; faster cycle times
• Forecasting: Centralized supplier data improves planning accuracy

Leader quotes

"Of the many players we looked at in the market, Omnea had the happiest customers out there… a modern, seamless procurement process that helps employees get the suppliers they need quickly and compliantly." - Jeff Lieberman, Managing Director at Insight Partners

"Omnea's AI capabilities and workflow automation can replace fragmented systems, endless email threads, and manual spreadsheets." - Ben Kung, VP Finance at Spotify

Next steps

• Run a 4-week intake and approval time study; baseline before any change
• Score suppliers by usage and business impact; target consolidation opportunities
• Pilot AI SRM with one high-volume department; expand after KPI gains

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