Omnicom Unveils the New Omni: AI-Driven Marketing Intelligence Built for Scale
Omnicom has introduced the next generation of Omni, its marketing intelligence platform that brings creativity, media, data, and AI into one operating system. The goal is simple: connect strategy, execution, and performance so teams can move faster with more certainty.
Omni integrates Omnicom's Connected Capabilities, industry-grade identity and data, and an expanded agentic AI framework. It aligns people, systems, and decisions across the entire plan-to-performance cycle-so marketers can spend less time stitching tools together and more time building work that drives growth.
What's New in Omni
- Identity and data at global scale: 2.6B verified IDs and trillions of media, content, cultural, and commerce signals.
- Media and commerce buying muscle: $73.5B in annual buying and the industry's top global media scale.
- Creative and content built for personalization: End-to-end systems to produce, adapt, and measure content with precision.
- Autonomous agent systems: AI agents that coordinate across creativity, media, commerce, and measurement with human oversight.
Together, these pieces give teams a single foundation to make better decisions, deliver bigger ideas, and prove impact.
Why It Matters
Attention is earned, platforms set the rules, and siloed tools slow teams down. Omni offers a shared view of audiences and performance-making it easier to go from insight to action and from action to growth.
Built on Acxiom RealID, real-time commerce signals, and cross-platform identity, Omni gives marketers reliable identity resolution and measurement across channels. The result: fewer blind spots, cleaner handoffs, and faster cycles from planning to optimization.
Five Core Advantages
1) The Strongest Data and Identity
At the center is Acxiom RealID-2.6B verified global IDs, enriched with trillions of media, cultural, and commerce signals (including Flywheel Commerce Cloud) and advanced ID-less solutions. This delivers a high-fidelity view of people and behavior, creating a consistent source of truth from planning through performance.
Learn more about Acxiom RealID
2) Creativity Amplified, Not Automated
Omni includes AI-native tools that help creative teams move faster while preserving craft. Content systems analyze brand identity, streamline production, and ensure assets stay on-brand-driving 25-55% faster production and meaningful cost savings-with humans firmly in control.
3) A More Connected Way of Working
One workflow spans audience insight, creative development, media planning, commerce activation, investment optimization and buying, plus measurement. Fewer handoffs. Less duplicated work. Ideas and decisions compound instead of getting lost between teams.
4) Intelligence That Supports Decisions
Omni uses AI to surface insights, flag opportunities, and recommend optimizations with transparency and clear controls. Teams stay accountable for choices; AI accelerates the path to clarity.
5) Flexibility That Meets Clients Where They Are
Omni integrates with existing martech, respects data ownership, and adapts to regional and sector-specific needs. It scales with each organization's readiness instead of forcing a one-size-fits-all rebuild.
Built for Experts, Not Machines
Omni reduces the friction that slows decisions, brings strategy and execution closer together, and gives teams more time to think and make meaningful work. Every signal, channel, and outcome is connected in real time, tying actions to growth at speed and scale.
What Marketers Can Do Next
- Unify identity: Establish a single, privacy-safe ID spine for planning, activation, and measurement across channels.
- Connect creative and media: Link briefs, assets, and placements so content adapts to audience and context automatically.
- Put AI on rails: Use agents to recommend moves and automate routine steps, with human review at key decision points.
- Protect your stack: Integrate Omni with existing tools rather than replacing what already works.
- Measure what matters: Define a small set of shared metrics from brand to performance to sales-and instrument them end to end.
- Pilot, then scale: Start with a priority market or product line to validate workflow gains and efficiency improvements.
Level Up Your Team's AI Skills
If you want your team to move faster with AI in planning, creative, media, and measurement, consider these resources: AI Certification for Marketing Specialists and the AI Learning Path for Business Unit Managers for leaders overseeing AI-driven marketing platforms and cross-functional teams.
Your membership also unlocks:
