On the Move: LLYC Names Federico Isuani AI Americas Chief; Jesús Moradillo to Lead AI Strategy in Europe
Feb. 27, 2026 - LLYC has appointed Federico Isuani to lead AI strategy across the Americas and Jesús Moradillo to take on the same mandate in Europe. Both execs come with deep digital credentials: Isuani launched BESO (later integrated into LLYC) and Moradillo co-founded and led Apache, also now part of LLYC.
The brief is clear: turn advanced AI capabilities into market-ready services with measurable business impact. According to LLYC leadership, priorities include marketing performance, reputation, visibility, operational efficiency, and decision-making, delivered in lockstep with strategy, creative, technology, data, and corporate affairs teams.
What this means for PR and communications leaders
- PR-grade AI products are coming fast: Expect offers that blend content acceleration, media intelligence, crisis monitoring, influencer and stakeholder mapping, and automated measurement-built for brand safety and compliance.
- Integration beats experimentation: The mandate spans strategy, creative, tech, data, and corporate affairs. Your wins will come from cross-functional pilots, not scattered tools.
- Proof of impact will decide budgets: Tie AI to fewer, clearer KPIs: share of voice, message pull-through, media quality, risk detection speed, lead velocity, cost per outcome.
90-day action plan to capitalize on LLYC's AI push
- Audit: Map repetitive workflows (monitoring, reporting, content versioning, Q&A prep). Flag privacy and approval checkpoints.
- Pilot: Run 2-3 sprints (e.g., automated coverage classification, briefing doc generation, scenario testing for issues). Limit scope; define success upfront.
- Guardrails: Set data-access rules, human review steps, disclosure standards, and escalation paths for high-stakes outputs.
- Measure: Track hours saved, error rates, media outcomes, and cycle times. Report in the same dashboard the C-suite already trusts.
For practical playbooks and examples, see AI for PR & Communications.
DGA Group Adds Corry Jacobs as Partner
DGA Group has brought on Corry Jacobs as a partner, based in London. She previously led GSK's Corporate Affairs for Business Strategy unit, overseeing corporate communications, government affairs, and policy teams focused on intellectual property and trade, as well as global health and multilateral organizations. She also served as head of vaccines global government affairs, policy, and strategy at GSK, and held senior roles at the Pharmaceutical Research and Manufacturers of America (PhRMA).
For PR leaders, this signals growing demand for counsel at the intersection of healthcare policy, market access, and corporate reputation. Expect tighter alignment between policy positioning, stakeholder engagement, and executive communications-especially on IP, trade, and vaccine strategy.
How to put this to work
- Update your policy map: Clarify where your organization stands on IP, trade, pricing, and access. Build consistent narratives for media, investors, and policymakers.
- Unify comms and GR workflows: Shared calendars, joint stakeholder lists, and coordinated content beats reduce mixed messages and last-minute fire drills.
- Scenario-test sensitive topics: Prepare Q&A and executive briefs for scrutiny around pricing, supply, and safety-then pre-approve them.
MAD Global Strategy Group Hires Bridget McAuliffe as SVP (Ohio)
MAD Global Strategy Group has appointed Bridget McAuliffe as SVP in its Ohio office. She most recently advised clients on state public policy, regulatory issues, and government relations at Barnes & Thornburg, bringing extensive state and federal lobbying experience with particular strength in healthcare policy and cross-industry advocacy.
This move underscores the value of statehouse expertise for brands facing fast-moving legislation and rulemaking. If your issues live at the state level-data privacy, telehealth, benefits, energy-integrate grassroots, coalition, and local media programs with federal narratives.
Next steps for comms teams working at the state level
- Localize your case: Pair national messages with state-specific data, validators, and newsroom relationships.
- Build coalitions early: Map allies and credible third parties; align on shared language and timelines before a bill drops.
- Create a rapid-response kit: Pre-drafted statements, spokesperson briefs, and op-ed outlines for key policy moments.
One more thing for the C-suite
AI strategy, policy depth, and statehouse muscle are converging. If you lead PR or corporate affairs, your edge this year comes from tight integration: shared metrics, shared workflows, and shared accountability across comms, GR, data, and tech. Keep pilots small, proofs clear, and wins visible.
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