One week left: Sign up for The Caterer's AI for Guest Experience webinar
The Caterer is hosting a free, expert-led AI for Guest Experience webinar on 28 January, sponsored by hospitality technology specialist Lolly. Expect straight answers on how AI, automation and generative tools can improve service, speed up operations and grow revenue without losing the human touch.
If you lead a hotel, restaurant, venue or catering team, this session is built for you. Tight margins, higher guest expectations and new booking habits are here. The operators who move first will set the standard for everyone else.
Who you'll hear from
Will Francis, a digital marketing and AI expert, will share practical ways to use AI for better marketing, content creation and smoother workflows. As he puts it: "What I want people to take away from it is that AI is just a tool. It's not a Terminator kind of thing, it is just a tool, and it's really useful behind the scenes."
Dean Culpan, now general manager at the Miiro Templeton Garden, will break down how he turned London's South Place hotel into a tech-first operation-using AI to drive bookings and reshape the guest experience. His message is clear: learn how to embed AI into daily operations or risk being "sideswiped".
You'll also hear from David Turner, chief technology officer at Compass Group UK & Ireland. And Peter Moore, chief executive at Lolly-winner of Innovative Guest Experience of the Year at The Caterer's inaugural Supplier Awards-will show how smarter systems create smoother guest moments end to end.
What you'll learn
- How AI can improve the entire guest experience from first click to checkout-without losing genuine human connection.
- Practical ways to plug AI into bookings, service delivery, CRM and marketing to lift satisfaction and revenue.
- How to design guest-centric operations where automation handles the repetitive work and staff focus on high-value, personal service.
- How to futureproof your brand's digital presence as more guests use AI assistants instead of search engines to decide where to stay.
- What's next: predictive booking ecosystems, autonomous service layers, real-time personalisation, LLM-driven travel search and fresh distribution channels.
Make the hour count
- Show up with one real bottleneck (e.g., slow responses to enquiries, clunky upsells, inconsistent review replies).
- Map your current booking or check-in flow and spot two tasks a system could handle better than a human.
- Leave with one quick win to test in 7 days and one bigger play to pilot in 30 days. Assign an owner before you log off.
Don't miss your spot
There's one week left to register for this free session on 28 January. If guest satisfaction and revenue are on your Q1 scorecard, this hour will pay back fast.
Save your seat via The Caterer and share it with your team so you can act on it together.
If you want ongoing, practical training for your team after the webinar, explore focused courses and certifications here:
AI courses by job role * Latest AI courses
Your membership also unlocks:
