OnVibe Launches With AI-Driven Social Strategy for Small Brands and Creators
OnVibe just launched with backing from LG NOVA to help small businesses and creators build content strategies that actually move the needle. The platform learns from your brand, your audience, and your niche, then tells you what to post, when to post it, and why it matters-so you go from guessing to executing with intent.
Most AI tools wait for prompts. OnVibe does the opposite: it studies your content and goals, then delivers a steady stream of ideas, context, and ready-to-use assets. The outcome is simple-spend less time ideating, publish higher-quality content, and tie your social output to business results.
Why This Matters for Marketers
Content volume keeps climbing. SocialRails reports overall video uploads growing 20-30% year over year, with short-form video up 140% annually. With 33 million small businesses in the U.S. and over 70% using social for customer engagement, standing out now requires a system, not just effort.
OnVibe aims to give lean teams that system-insight-led ideas, cross-platform guidance, and creative support without adding headcount.
Core Features
- Daily Drop: A curated feed of content recommendations shaped by your brand's voice, niche, category trends, and past performance. Each idea comes with context and ready-to-use assets-captions, scripts, hashtags, and visuals.
- Idea Stash: Your organized library of insight-backed ideas to keep priorities clear, maintain continuity, and never lose a strong angle.
- Idea Studio: A collaborative, guided workspace to develop posts from concept to publish-ready with AI-assisted creation.
From Insight to Execution: How Marketers Use It
- Connect your accounts and let OnVibe learn your brand, audience signals, and content patterns.
- Review the Daily Drop each morning; pick the best angles for your goals this week.
- Save promising ideas to the Idea Stash to build your editorial pipeline.
- Use Idea Studio to turn approved concepts into on-brand posts, shorts, or carousels-faster.
- Publish, measure, and let the system refine recommendations based on performance data.
What Leaders Are Saying
"Creative burnout is a growing reality for small businesses and creators who are expected to produce constantly without the resources of larger teams," said OnVibe CEO Sahar Arshad. "We built OnVibe with a deep understanding of that pressure. Our goal is to introduce clarity, structure and confidence into the creative workflow, allowing users to transform content into a deliberate driver of business outcomes."
"As part of LG's broader AI strategy, LG NOVA is committed to developing AI-powered solutions that create meaningful impact and drive positive change through innovation," said Sokwoo Rhee, executive vice president of innovation at LG Electronics and head of LG NOVA. "OnVibe embodies our mission perfectly, using AI not just to automate, but to empower creativity and help small businesses compete at scale. We're excited to support OnVibe as they bring world-class marketing capabilities within reach of every creator and small business."
Who's Behind It
OnVibe is part of LG NOVA's portfolio, the North America Innovation Center for LG Electronics. LG NOVA partners with innovators to build AI-first ventures that create new growth for LG and its ecosystem.
Quick Start Checklist for Marketing Teams
- Define 1-2 core goals (e.g., leads, product awareness, retention) and set posting cadences per platform.
- Upload or connect recent content so OnVibe can learn your voice and what's already working.
- Commit to a 15-minute Daily Drop review to prioritize ideas and fill your calendar.
- Standardize your brand scripts, caption formulas, and visual templates inside Idea Studio.
- Tag each published post with a clear intent (hook, offer, authority, community) to improve feedback loops.
Where to Learn More
Explore the platform: onvibe.co. For background on LG's innovation work, visit LG NOVA.
If you're building your skills around AI-driven content ops, this practical guide can help: AI Learning Path for Social Media Managers.
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