OpenAI Rolls Out Slice-of-Life ChatGPT Campaign After Super Bowl Spot

ChatGPT's New Brand Campaign: What It Means for Creatives

After a Super Bowl spot in February, ChatGPT is moving into its first extended brand push. The work focuses on slice-of-life stories that double as product demos-people using the assistant to explore ideas and express themselves.

That blend matters. It shows the market has shifted from hype to utility. Story as demo. Usefulness as the hook.

Key Takeaways for Creative Teams

• Lead with use cases. Show inputs and outputs. Make the tool feel useful within 5 seconds.
• Write around a human moment: a deadline, a first draft, a tough conversation, a blank page.
• Keep the arc tight: setup, small tension, assist, payoff. One scene, one win.
• Design for sound-off. On-screen prompts and captions carry the narrative.
• Cast for authenticity. Real workflows beat polished hype.
• Ship in formats, not a single hero: 6s, 15s, 30s, vertical edits, cutdowns for stories and reels.

Fast Workflow: Concept to Cut with AI

• Brief: Define the human moment, target, and the specific task ChatGPT helps with.
• Concept: Ask ChatGPT for three storylines that end with a simple outcome (e.g., "got the email sent").
• Script: Prompt for a 30-second script with on-screen text showing the prompt and response.
• Storyboard: Generate a 6-frame board with shot types, captions, and timecodes.
• Variations: Request swaps for different audiences, tones, and seasonal hooks.
• Localization: Translate and adapt cultural references while keeping the same structure.
• Compliance pass: Have ChatGPT draft disclaimers and claims checks, then verify with legal.

Prompt Recipes You Can Use Today

• "Write a 30-second ad where a designer uses ChatGPT to turn scattered notes into a client-ready brief. Include on-screen text of the prompt and the first response."
• "Storyboard 6 frames for a vertical video that shows a musician using ChatGPT to name an EP. Add captions for sound-off viewing."
• "Give me three alternate endings: practical, humorous, emotional. Keep the same setup."
• "Localize this script for Spanish and Brazilian Portuguese. Keep the rhythm and word count."
• "Create a content matrix with 10 cutdowns (6-15s) from this 30s script, each with a distinct hook line."

Creative Angles That Fit the Moment

• Micro-wins: From blank page to first draft. From messy notes to outline. From idea to subject line.
• Identity and expression: Naming, tone, voice, concept exploration.
• Collaboration: Designer, writer, PM, and client aligning faster with shared prompts.
• Learning-in-public: Show the imperfect first prompt, then the refined version.

Production Tips

• Record real screens. Avoid glossy mockups that feel fake.
• Use time stamps to show speed without overselling.
• Cut for clarity. If a line doesn't move the story, cut it.
• Add a text CTA that points to a concrete next step (template, prompt pack, or tutorial).

Ethics and Brand Guardrails

• Use real prompts you can replicate. Don't stage outputs you can't reproduce.
• Protect private data in on-screen captures. Blur sensitive info.
• Fact-check any claims. Treat AI outputs like drafts, not final truth.

Where to Go Next

• Learn about ChatGPT for features and product updates.
• Complete AI Training: ChatGPT resources for prompt libraries and practical tutorials.
• Courses by job if you're building a hands-on skill stack for creative work.

The Bottom Line

The campaign signals a simple truth: usefulness sells. For creatives, the move is clear-tell human stories where the product earns its place on screen, and let the demo do the talking.