Optimove Engage: Ending Content Chaos with AI-Driven Marketing Precision

Optimove Launches Engage to Solve Content Overload in the GenAI Era

New York, May 11, 2025 — Optimove, known for its Positionless Marketing approach, has introduced Optimove Engage, an AI-driven solution that helps marketing teams scale personalized content creation, management, and optimization across channels.

With generative AI making content creation easier than ever, marketers now face a new challenge: managing the flood of content variations without losing control. Optimove Engage addresses this by streamlining content workflows and preventing the chaos many teams experience today.

What Optimove Engage Offers Marketers

• AI-powered, brand-compliant content creation across every channel
• AI-driven message analysis that identifies each customer's unique content preferences and optimizes delivery continuously
• An intuitive interface designed for marketers to maintain consistent messaging across both outbound and inbound channels

According to Shai Frank, SVP Product & GM Americas at Optimove, “GenAI makes instant content creation possible for anyone, but that has also led to an explosion of content that’s hard to manage. Engage is the engine that fuels Creative Power in our Positionless Marketing platform. It enables real-time content creation, management, and optimization at scale, helping marketers meet customer expectations for speed and relevance.”

How Engage Fits into the Optimove Ecosystem

Optimove Engage complements other components of the Positionless Marketing Platform, including:

• Optimove Orchestrate – The orchestration and decisioning engine offering a unified view of campaigns across channels and vendors
• Opti-X – The personalization engine delivering tailored digital experiences at scale
• Adact.me – AI-driven gamification to boost engagement and retention
• OptiGenie – The AI framework supporting Optimove’s generative and agentic capabilities

Together, these tools help marketers deliver individualized customer journeys in real time, with full visibility and control—all within one platform.

The Foundation of the Positionless Marketing Platform

Optimove’s platform is built on three core strengths:

• Data Power – Quickly uncover customer insights for precise targeting and hyper-personalization
• Creative Power – Instantly generate channel-ready assets like copy and visuals
• Optimization Power – Run self-optimizing campaigns with automated journeys and testing

This approach lets marketers break free from fixed roles and take control of any marketing task independently. From orchestration to optimization, the platform supports instant execution and flexibility.

About Optimove

Optimove leads in Positionless Marketing, giving marketing teams the freedom to execute any marketing task instantly and independently. This approach has been shown to improve campaign efficiency by 88%, enabling more personalized engagement with existing customers.

Recognized as a Visionary Leader in Gartner’s Magic Quadrant for Multichannel Marketing Hubs, Optimove was the first CRM marketing platform to embed AI natively, predicting customer lifecycle movements as early as 2012. Today, its AI-powered suite supports marketers throughout the entire workflow—from insight to creation to orchestration.

Optimove serves leading consumer brands worldwide with industry-specific and use-case solutions. Learn more at Optimove.com.