Optimove Launches AI Marketing Tools Hub for Positionless Marketing
Optimove announced a new AI Marketing Tools Hub built to help marketers move faster with fewer handoffs. The hub supports the company's Positionless Marketing approach, which lets any marketer handle insights, creation, and execution without waiting on analysts, designers, or engineers.
If your team feels buried under AI options with no clear path to value, this is meant to be a practical starting point. Expect curated tools, specific use cases, and guidance on how to plug them into everyday workflows.
Why this matters
Marketing has a speed problem. Handoffs to analytics, creative, and engineering slow down campaigns, stall experiments, and make reacting to customer behavior harder than it should be.
Optimove reports that teams using Positionless Marketing have increased campaign execution speed by 88% on average. The new hub extends that lift by showing exactly which tools remove friction from research, creation, and optimization.
What's inside the AI Marketing Tools Hub
The initial release features 13 tools mapped to the full lifecycle. New tools and use cases will be added regularly.
Data & Insight- ChatGPT - Analyze campaign performance, draft personas, and write strategic briefs without waiting on analyst time.
- Claude - Process long-form research and build structured competitive analyses in minutes.
- Perplexity - Pull real-time market intelligence and fact-check with cited sources.
- Gemini - Review images, video, and text together to understand multimodal performance.
- DeepSeek - Explore complex datasets and surface behavioral patterns worth testing.
- Canva - Produce social assets, email headers, and campaign visuals quickly while staying on brand.
- Midjourney - Generate concept visuals, test directions, and validate creative angles before production.
- Descript - Edit podcasts, cut social clips, and transcribe interviews without pro editing skills.
- Claude, ChatGPT, Gemini - Draft on-brand copy fast across channels and formats.
- Miro - Run remote planning sessions, map lifecycle flows, and get cross-functional teams on the same page.
- Make - Connect tools, automate repetitive tasks, and trigger actions across platforms without engineering support.
Each tool listing includes use cases, implementation tips, and guidance on how it maps to Positionless Marketing so teams can go from insight to action quickly.
Built for independence and speed
The hub's goal is simple: remove bottlenecks. Instead of queuing for resources, marketers can find the right tool, follow a clear playbook, and ship.
This supports a way of working where every team member can discover insights, produce channel-ready assets, and launch self-optimizing campaigns with minimal dependencies.
Availability
The AI Marketing Tools Hub is live now and will be updated on a rolling basis with new tools and expanded use cases based on feedback and evolving AI capabilities.
Explore the AI Marketing Tools Hub
About Optimove
Optimove created Positionless Marketing to free teams from fixed roles and slow handoffs. Its platform embeds AI decisioning to orchestrate thousands of personalized campaigns across channels in real time.
For the past two years, Optimove has been recognized as a Visionary in Gartner's Magic Quadrant for Multichannel Marketing Hubs, citing AI-led decisioning and prescriptive insights. Learn more about the category on Gartner's site: Multichannel Marketing Hubs.
For marketers who want hands-on training
If you're building skills to put these tools to work, this certification is a helpful companion: AI Certification for Marketing Specialists.
Your membership also unlocks:
