Scott Keever on How AI Is Redefining Online Reputation Management for Public Figures and Brands
Scott Keever joined the Odys Global Podcast to explain how leaders and brands can take control of Google's first page with AI-driven reputation strategy. His core message is blunt: "Google's first page is the new front line." If you don't define the narrative, someone else will.
For managers, this is risk management. AI Overviews can surface unverified claims in seconds, and large language models can amplify low-quality sources. Passive visibility now carries a real cost.
The New Pillars: AI, Entity SEO, Content Precision
- AI-aware search strategy: Treat AI Overviews as a fast-moving surface area, not a novelty. Monitor what AI snippets say about your brand and respond with structured, source-backed content.
- Entity SEO: Build a verifiable, cross-platform identity so algorithms can confirm "who you are" and "what you're about." Use structured data to reinforce that identity across owned and earned channels. See Google's guidance on structured data.
- Platform-wide content precision: Publish with consistency and intent across web, social, video, and images. Each asset should support the same core facts, bios, and claims.
What Listeners Can Expect from the Episode
- How LLMs can surface misinformation and how to counter it with verified, structured content.
- Why building an "entity hub" (site, profiles, knowledge assets) is foundational to SERP control.
- How to implement schema markup across dozens of properties to strengthen identity signals.
- How to use custom GPTs to reinforce brand sentiment at scale and standardize responses.
- Why knowledge panel optimization and image SEO now influence authority and trust.
- Tactical suppression that de-ranks low-authority negative content without DMCA or legal filings.
- Realistic timelines: 6-12 months for durable Page 1 control; when a full SERP rearchitecture is warranted.
- What ethical practitioners can learn from black-hat tactics-without crossing the line.
Action Checklist for Executives
- Audit: Inventory all Page 1 results (web, news, images, video). Flag gaps, conflicts, and outdated claims.
- Own your entity: Standardize bios, brand descriptors, leadership profiles, and media kits. Publish them on an authoritative hub and syndicate consistently.
- Schema at scale: Add Organization, Person, Product, FAQ, and Review schema to owned properties and partner listings.
- Knowledge signals: Maintain accurate profiles across high-trust platforms; secure publisher coverage with consistent NAP and identity data.
- Images and video: Produce on-brand headshots, product visuals, and explainer videos with optimized filenames, alt text, and captions.
- Custom GPT guardrails: Train internal assistants with approved facts, talking points, and response templates to reduce off-brand outputs.
- Suppression plan: Target weak negatives with stronger, topical assets; prioritize domains likely to outrank them.
- Monitoring: Track AI Overviews, knowledge panels, and sentiment weekly. Set thresholds for escalation and content countermeasures.
If your team is building internal assistants and response systems, see practical resources on custom GPTs.
Case Files: Real-World Interventions
"Best Looking Guy in Miami": A full Page 1 takeover across web, image, video, and news. Keever's team used entity stacking, content syndication, and media targeting to control all tabs-an example of holistic SERP design.
Coordinated defamation from forums and shadow blogs: Instead of legal escalation, the team used structured content, knowledge panel integrity, and reputation redirection to neutralize the noise within six months.
Post-litigation ORM: When takedowns stall, Keever's firm steps in to rewire visibility at the algorithmic level so that accurate, verifiable information becomes the default view.
As Keever puts it, "We're no longer just managing search results. We're managing how AI sees you, how Reddit talks about you, and how the internet archives you."
Why This Matters to Management
Reputation is now a systems problem. Your search profile, AI snippets, and social chatter feed each other. Without an entity-first strategy, your brand can be defined by the loudest or most recent claim.
Treat ORM like financial controls: codify the facts, standardize distribution, and monitor anomalies. The upside is durable-lower customer friction, stronger sales enablement, and fewer crises.
About Scott Keever
Scott Keever is a globally recognized authority in digital reputation strategy, advanced SEO, and algorithmic narrative control. He is the founder of Scott Keever SEO, a boutique consultancy focused on high-risk, high-complexity ORM. His work centers on entity SEO, content engineering, and AI-native suppression strategies for public figures and enterprise brands.
About Reputation Pros
Reputation Pros, founded by Scott Keever, is a premier reputation management agency spanning AI-driven recovery, SERP dominance, and strategic content control. The firm focuses on entity optimization, multi-channel consistency, and proactive digital defense for clients who can't leave their reputations to chance. Learn more at Reputation Pros.
About the Odys Global Podcast
The Odys Global Podcast features conversations with top operators in SEO, digital branding, and domain strategy-practical frameworks for building and protecting visibility in an algorithmic ecosystem.
Media Contact
Company Name: Reputation Pros
Contact Person: Scott Keever
Email: Send Email
Address: 1221 SW 2nd Ave
City: Miami
State: Florida
Country: United States
Website: https://reputationpros.com/about/
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