PAN Launches AI Credibility Audit as Firms Expand Capabilities
PAN has consolidated its AI visibility research into the AI Credibility Hub, a new resource for B2B marketers and PR professionals managing how AI systems represent their brands. The agency also introduced the AIO Audit, a proprietary tool that analyzes how a brand appears across multiple large language model platforms.
The audit examines a brand's full digital footprint-paid, earned, shared, and owned media-to show how AI engines summarize the brand, identify gaps and inaccuracies, and recommend actions to close credibility gaps.
"No matter how much you hear about brands who have 'hacked' AI visibility, the truth is this landscape is still fairly uncharted," said Lauren Hill, VP of marketing at PAN. "There isn't one thing you can do. There are dozens."
PAN recently added three AI-sector companies to its client roster: Ada CX, Qure.ai, and TensorWave.
The Door Opens Miami Office
The Door, the integrated PR and marketing subsidiary of Dolphin, opened a Miami office to expand its presence in South Florida. The office operates from Dolphin's Coral Gables location and will be led by Michela DellaMonica, a founding member of The Door since 2008.
The Miami team will serve lifestyle, consumer, and hospitality clients in the region, as well as national brands with operations in South Florida.
Collins + Co. Expands to Denver
Collins + Co., a Baltimore-based woman-owned creative communications agency, launched a Denver office led by chief of creative Carli Cohen and VP of marketing Melissa Novitski. The agency operates as remote-first and offers integrated services across public relations, branding, design, social media, and marketing.
The Denver office is actively hiring for roles including social media manager.
Global Risk Advisory Council Hosts Philanthropy Webinar
The Global Risk Advisory Council will host a webinar on April 14 titled "How the Philanthropy Sector Can Recover Trust in 2026." The 12:30 p.m. EST session will be moderated by Chronicle of Philanthropy CEO Stacy Palmer and will feature speakers including Global Risk Advisory Council chair Isabel Guzman, Global Situation Room president and CEO Brett Bruen, and Aba Blankson, chief marketing and communications officer of the NAACP.
The webinar will present the latest Reputation Risk Index findings specific to the philanthropy sector.
Learn more: AI for PR & Communications covers how AI is reshaping brand visibility and reputation management for communications professionals.
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