PCG Expands as an AI-Enabled Integrated Media Group
Riyadh-based PCG is scaling its operations and service stack across media and communications. What began in 2014 through Shaghaf Marketing and Strategic Communication has matured into a unified group operating under the PCG umbrella.
For PR and communications leaders, the signal is clear: a single partner offering creative, production, events, and media operations-with AI stitched into the workflow-can cut friction and speed up delivery without sacrificing control.
Unified brands under one roof
PCG brings multiple specialist units together to cover the full media lifecycle, from strategy to execution.
- Perfect: Visual production plus operation and management of media centers.
- Madhal: Exhibitions, conferences, and large-scale events end-to-end.
- Solo: Sonic branding and professional music production.
- Additional production and media units that round out an end-to-end structure.
What this means for PR teams
One brief, many outputs. Integrated crews mean fewer handoffs, tighter governance, and faster cycles across content, events, and newsroom operations.
PCG has embedded AI into content development, production planning, and performance optimization. The result: shorter timelines, more consistent assets, and clearer readouts on what's working.
- Consolidated suppliers reduce coordination overhead and risk.
- AI-assisted pre-production improves storyboarding, shot lists, and version control.
- Media center operations support campaign newsrooms and rapid-response moments.
- Performance loops guide iteration across paid, earned, shared, and owned channels.
Services PR leaders can plug into now
- Strategic communication and content creation
- Visual production across formats
- Event design and execution for exhibitions and conferences
- Branding development, including sonic identity
- Media operations management and on-site media centers
As CEO Badr Al Zaidan puts it: "Since 2014, our focus has been on building a media group that brings together creativity, operational excellence, and technology. We continue to enhance our capabilities by integrating advanced tools and structured workflows that improve efficiency and project outcomes for our clients."
Signals for the market
PCG's continued investment in talent, technical infrastructure, and scalable production points to heavier demand for integrated, AI-enabled delivery. The group's track record spans public and private sector initiatives, signaling readiness for complex, multi-stakeholder programs.
- Ask how AI is embedded across discovery, pre-pro, production, and reporting.
- Clarify data, usage rights, and governance for AI-generated or AI-edited assets.
- Align on speed-to-live, iteration cadence, and change budgets.
- Define measurement frameworks, source-of-truth dashboards, and decision thresholds.
- Map the handoff between event ops, content teams, and your newsroom.
Where AI fits in day-to-day comms
- Editorial planning and content variants by audience and channel
- Shot lists, scripting, and asset adaptation to social formats
- Event run-of-show optimization and live content pipelines
- Post-campaign analysis to guide the next creative and media sprint
If you're building AI capability inside your comms function, explore AI for PR & Communications for practical tools and training that map to this way of working.
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