PCMA and GCB connect Destinaitor with Open Data MICE Germany
The Professional Convention Management Association (PCMA) and the German Convention Bureau (GCB) have teamed up to link PCMA's AI-driven destination intelligence platform, Destinaitor, with the GCB's Open Data MICE Germany initiative. The goal: make reliable, structured MICE data easier to use and more useful for planning.
With this integration, German destinations feeding data into Open Data MICE Germany will see that information flow into Destinaitor's global database. Planners get richer insights. Destinations get broader international visibility.
Why this matters for hospitality and events professionals
- Better inputs for planning: Destinaitor assesses more than capacity and pricing, adding context like accessibility, demand drivers, and supporting services.
- Trusted data: Only verified destinations and venue partners can manage profiles on Destinaitor, improving accuracy for sourcing and risk checks.
- Clean structure: Open Data MICE Germany uses a machine-readable format and shared standards, so comparisons are apples-to-apples across cities and regions.
- Global reach: German destinations gain stronger exposure to international buyers through a platform planners already use.
What the leaders are saying
PCMA's President and CEO Sherrif Karamat highlighted that expanding Destinaitor with open, structured data supports smarter collaboration between destinations and event strategists and advances economic and social outcomes from business events.
GCB Managing Director Matthias Schultze noted that open data and AI-led marketing will shape how MICE decisions are made. With German destinations contributing first, the data becomes usable for applications worldwide and strengthens Germany's position in the meetings industry.
How the integration works
Open Data MICE Germany connects city and regional event data using a semantic knowledge graph, making it machine-readable for planning tools. Destinaitor, developed by PCMA with dFakto, applies large language models and integrates partner data sources such as Simpleview and Tempest to deliver precise recommendations and analysis.
Verified entities maintain their own profiles on Destinaitor, which helps keep information current and dependable. The result is a more transparent, connected ecosystem for planners and suppliers.
What you can do now
- Planners: Use Destinaitor to benchmark German destinations using consistent, structured data. Shortlist faster and validate assumptions with context-rich insights.
- Planners: Ask CVBs and venues to publish and maintain their datasets through Open Data MICE Germany so your RFPs pull from the most accurate information.
- Planners: Build in criteria for accessibility, sustainability, and local supply chain support-data quality from this integration makes those filters more reliable.
- Destinations and venues: Join the Open Data MICE initiative, standardize your venue and event data, and keep it updated to improve discoverability.
- Destinations and venues: Connect your CRM (e.g., Simpleview or Tempest) where possible to reduce manual updates and maintain consistency across platforms.
- Destinations and venues: Highlight unique demand drivers-sector strengths, knowledge clusters, transport links-to stand out in Destinaitor's comparisons.
The bigger picture
This step signals broader international collaboration on data standards for business events. With open data feeding an AI-enabled platform, planners should expect more accurate intel, faster decision cycles, and better-fit destination matches.
For Germany, it sets a clear benchmark: structured, accessible data that global buyers can act on. For the industry, it supports innovation, sustainability goals, and competitiveness through clarity and shared standards.
Learn more about the organizations behind the move: PCMA and German Convention Bureau.
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