Polly to Unveil AI-Driven Insurance Platform at the 2026 NADA Show
Insurance now sits at the center of vehicle sales. It also creates headaches dealers can't fully control. Polly plans to change that at the 2026 NADA Show with an expanded embedded insurance platform built for dealerships.
The update adds three capabilities-Proof of Insurance, Coverage Analysis, and Post-Sale Marketing-built to reduce friction, speed up deliveries, and create new revenue without piling tasks on sales teams. "The platform we're bringing to NADA gives dealers more control over their sales process while generating more upside, all without asking sales teams to do more work," said Polly Chief Marketing Officer Mike Burgiss.
What's new
- Proof of Insurance: Automates verification, prompts buyers to upload coverage or shop if they're uninsured, and stores binders digitally for clean compliance.
- Coverage Analysis: AI reviews a customer's current policy for fit with the new vehicle and driving needs, then scores protection and recommends adjustments with instant, side-by-side quotes.
- Post-Sale Marketing: Co-branded follow-ups invite buyers to shop across 40+ carriers, creating ongoing referral revenue with zero lift from the sales floor.
Proof of Insurance: faster deliveries with built-in compliance
Manual insurance checks slow down deliveries and invite errors. Polly streamlines the step by nudging buyers to upload proof of coverage-or seamlessly shop if they don't have it yet.
Binders live in one place, digitally, for recordkeeping and audits. If a buyer shops through the platform, the dealership earns referral revenue without interrupting the deal flow.
The same data surfaces whether a customer is underinsured or overpaying, turning a routine compliance task into a helpful moment for the buyer and a tidy handoff for the store.
Coverage Analysis: smarter insurance decisions with AI
Polly's Coverage Analysis reviews current auto policies against the buyer's new vehicle profile and real-world use. It evaluates limits, deductibles, discounts, and gaps, then generates a clear protection score with practical recommendations.
Customers can compare quotes side by side and adjust coverage on the spot. This can happen on the dealership website before a showroom visit, which reduces friction and gives buyers confidence in their coverage.
Post-Sale Marketing: ongoing insurance revenue without sales effort
After the sale, buyers receive a co-branded email that points them to Polly's marketplace of 40+ carriers. Qualified leads flow without dealer outreach, creating an ongoing stream of referral income.
Customers get continued value after delivery, and stores keep the relationship warm without extra calls, texts, or follow-ups.
Why this matters for insurance professionals
- Cleaner verification reduces last-minute delays and rework tied to missing or mismatched proof of coverage.
- Policy comparisons backed by data lead to more informed conversations on limits, deductibles, and endorsements.
- Early verification and AI-based analysis cut friction at the desk and lower the risk of coverage gaps post-delivery.
- Post-sale outreach keeps buyers engaged and generates steady, attributable referral revenue.
Where to see it
Polly will debut the expanded platform at the 2026 NADA Show. For event details, visit the official page at NADA Show.
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