Polly Adds Proof of Insurance, Coverage Analysis, and Post-Sale Marketing Ahead of NADA 2026
Williston, VT - January 14, 2026. Polly, the embedded insurance platform for automotive dealerships, announced three new capabilities built to help dealers close more deals and unlock new revenue without piling work onto sales teams. The updates focus on a growing reality: insurance now influences deal completion, affordability, and customer satisfaction.
"Insurance has quietly become the biggest part of the car deal that dealers do not control," said Mike Burgiss, Chief Marketing Officer at Polly. "The platform we're bringing to NADA gives dealers more control over their sales process while generating more upside, all without asking sales teams to do more work."
Why this matters for insurance professionals
Dealership insurance touchpoints are moving earlier in the buyer journey and closer to the point of sale. That creates a cleaner handoff, better data, and more qualified opportunities for carriers, MGAs, and agents.
- Upfront verification of coverage and risk fit for the new vehicle
- Digital binders stored for compliance and record-keeping
- Policy gap visibility with side-by-side quote comparisons
- Post-sale, high-intent leads sourced from recent buyers
Proof of Insurance: Faster deliveries, built-in compliance
Instead of chasing paperwork, dealerships can automatically prompt buyers to upload proof of insurance or shop coverage if they don't have it yet. Insurance binders are stored digitally for compliance, and dealers earn referral revenue when customers engage.
The payoff is simple: faster deliveries, fewer delays, and a cleaner handoff for customers and staff. The same proof data can signal if a buyer is under-insured or overpaying, creating real value with minimal dealer lift.
Coverage Analysis: Get customers the right coverage for better car deals
Polly's AI-powered Coverage Analysis reviews a customer's existing policy against their new vehicle and real driving needs. It evaluates coverage levels, deductibles, limits, discounts, and potential gaps, then presents a clear protection score with actionable recommendations.
Shoppers can compare quotes side-by-side on the dealership website before they ever step into the showroom, which helps verify insurance early and reduce deal friction. After the sale, the same analysis fuels follow-ups so buyers keep the right coverage at the best available price.
Post-Sale Marketing: Insurance revenue after the deal is done
After delivery, buyers receive a co-branded email inviting them to shop and compare through Polly's marketplace of 40+ carriers. Customers can purchase online or work with Polly's licensed agency, and dealerships are paid for every qualified lead generated.
The result is incremental income with no added effort from the sales team and ongoing value for customers as their insurance needs evolve with a new vehicle.
See Polly at NADA 2026
Dealers can experience all three solutions live at Booth #4515W during the 2026 NADA Show. Demos are available by appointment.
For show details, visit the NADA Show.
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