Notified Partners with Profound to Boost AI Visibility for PR and IR Teams
Notified, a leader in integrated platforms for public relations and investor relations communications, has announced an exclusive partnership with Profound, an AI visibility and content optimization platform. This collaboration will enable PR and IR professionals to track how press releases from GlobeNewswire, a Notified subsidiary, are cited across chatbots, answer engines, and AI-generated search summaries.
The new feature will be integrated into the Distribute module of the Notified PR Platform and offered as a free add-on to clients by late Q3 2025. This addition provides communicators with deeper insights into where and how their messages are appearing in AI-driven environments.
Erik Carlson, CEO of Notified, emphasized the value of this partnership: “Our partnership with Profound will give communicators the visibility they need to lead with confidence, shape stronger capital narratives and ensure their organization is represented with one story and one voice—even in AI-generated results.”
Racepoint Global Launches Full Rebrand with Earned-First Focus
Racepoint Global has unveiled a comprehensive rebrand featuring new colors, refreshed copy, and a redesigned website. The agency’s updated “earned-first” perspective reflects its evolution from a technology-focused PR firm to a provider of fully integrated services, including content creation, influencer marketing, creative campaigns, and experiential strategies.
Bill Davies, CEO of Racepoint Global, explained, “Our refreshed look and voice capture our earned-first approach: showing up with ideas that make headlines and helping our clients stand out in the scroll. At the end of the day, we’re reflecting the energy and ambition of the brands we partner with.”
POPLIFE Introduces Festival Division to Support Brand Experiences
POPLIFE, known for brand experience and influencer marketing, has launched a dedicated festival division. This unit offers end-to-end services to assist brands in navigating the festival ecosystem, including strategic event selection, contract negotiation, creative footprint design, fabrication, on-site execution, and content capture.
Leveraging strong relationships with major promoters like Live Nation, AEG, C3 Presents, as well as independent and nightlife venues, POPLIFE aims to provide seamless festival activations.
Tom Tromba, POPLIFE’s chief operating officer and head of the festival division, said, “Festival options are expanding, and as more brands want to join the scene, they’re looking for partners who understand where and how to deliver cultural impact, while providing executional excellence.”
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