PR Newswire Amplify™ Shortlisted for 2026 PRWeek Best AI Platform
PR Newswire has been named a finalist for the 2026 PRWeek Awards US in the Best AI Platform category. The nod centers on PR Newswire Amplify™, the company's enhanced customer platform that embeds AI across the campaign workflow so communications teams can move faster, make sharper decisions, and show impact.
Built for practitioners, Amplify™ converts decades of proprietary distribution data into a predictive engine that surfaces insights at each step. As AI-driven search and Answer Engine Optimization (AEO) influence visibility, the platform focuses on helping brand narratives get indexed and prioritized by large language models and search systems.
"Being shortlisted is a real honor for our team," said Matt Brown, President, PR Newswire. "Amplify™ gives communicators an end-to-end AI solution to plan, create, distribute, and measure with more confidence and less friction."
Why this matters for PR and communications
Reach is no longer just about who sees a release-it's about how machines interpret and surface it. Amplify™ is built to align content with the way answer engines and LLMs parse topics, entities, and signals, so the right audiences find your stories when it counts.
What PR Newswire Amplify™ does
- End-to-end workflow support: Plan, create, distribute, and measure PR campaigns in one place for cleaner handoffs and faster execution.
- Data-powered tools and insights: Use AI for trend research, content enhancement, and campaign generation to craft optimized releases and multimedia assets with data-backed guidance.
- Precision targeting and predictive analytics: Tap into PR Newswire's historical performance data to predict journalist interest and audience resonance before you hit send.
- Multichannel Amplification™: Extend reach across earned, owned, paid, and shared channels through a large multimedia distribution network.
How teams can put this to work
- Start with trend research to build a data-informed brief and validate angles before drafting.
- Use content enhancement to refine headlines, body copy, quotes, and multimedia for clarity and search intent.
- Lean on predictive targeting to prioritize journalists and audiences most likely to engage.
- Distribute across channels in one flow, then measure performance and apply insights to the next release.
AEO and AI search: practical takeaways
- Write with entity clarity: people, brands, products, categories-spell them out.
- Pair text with multimedia; rich assets improve context and engagement.
- Think question-first. If someone asks an answer engine the question your news addresses, would your release be the best response?
Learn more
Explore PR Newswire Amplify™ to see how AI, data, and distribution come together in a single platform for PR teams. For skill-building on AI workflows specific to communications roles, browse practical training by job at Complete AI Training.
About PR Newswire
PR Newswire is a leading press release distribution partner with reach to more than 500,000 newsrooms, websites, direct feeds, journalists, and influencers across 170+ countries and 40 languages. Its solutions span content services, integrated media newsrooms and microsites, investor relations, paid placement, and social sharing tools-built to support how PR and communications teams plan, publish, and prove results.
Your membership also unlocks:
