PR Newswire Launches Amplify to Turn Press Releases into Multichannel Campaigns and Boost AI Search Visibility

PR Newswire Launches Amplify: Own Your Narrative in the AI Search Era

Newsrooms are consolidating. AI-driven search is rewriting discovery. In this environment, the press release becomes the most credible, direct line from brand to audience. PR Newswire's new platform, Amplify, turns that reality into a practical workflow for teams that need reach, consistency, and control.

Amplify brings planning, creation, distribution, and measurement into one workspace. It helps teams turn a single release into a complete campaign-fast-while keeping the press release as the single source of truth.

Why this matters for PR and Communications

• Ownership over visibility: Getting seen isn't enough. You need a verified, consistent message that media, investors, stakeholders, and AI systems can reference.
• Built for AI search: As generative engines summarize content, authoritative releases become foundational inputs. Amplify supports this shift with features built for credibility and distribution.

What Amplify includes

• Plan: AI analyzes live industry trends to surface timely angles, validate messaging, and inform a comprehensive campaign strategy.
• Create+: Turn one release into videos, blog posts, and personalized media pitches in minutes-aligned to different channels and audiences.
• Distribute: Tap PR Newswire's global network to reach newsrooms, websites, feeds, journalists, influencers, and investor channels.
• Command attention: Build multimedia-rich releases that stand out across search, social, investor platforms, and news outlets.
• Measure: Track reach and impact across formats and channels, then refine the next wave of content.

Generative Engine Optimization for AI-driven search

Amplify supports generative engine optimization (GEO)-content practices that help AI systems source, trust, and summarize your message accurately. The goal is simple: publish an authoritative release, then reinforce it with consistent, channel-ready assets.

• Lead with the press release as your single source of truth.
• Maintain factual consistency across blogs, video scripts, and pitches generated from the same core.
• Use clear headlines, strong metadata, and multimedia to increase clarity and context.
• Distribute broadly to strengthen discoverability and citation signals.

For additional context on GEO, see this research overview on optimizing for generative engines: arXiv: Generative Engine Optimization.

How teams can use Amplify this quarter

• Product launches: Publish the release, auto-generate executive notes, thought leadership posts, investor highlights, and short-form video scripts. Distribute and measure in one place.
• Newsjacking and trend response: Use Plan to spot angles early, then Create+ to turn a quick draft into multi-asset coverage in hours, not days.
• Investor relations: Produce consistent materials from the same core release-earnings summaries, charts, and talking points-ready for analyst and stakeholder briefings.
• Crisis and issues: Establish a definitive statement as the canonical source. Repurpose into FAQs, social updates, and targeted media outreach while tracking message accuracy.

What PR Newswire says

"The role of AI in the rapidly evolving landscape for news, information, and search represents the most significant transformation the PR and communications industry has seen in decades," said Matt Brown, President of PR Newswire. "Amplify redefines how brands tell their stories, control their narratives, and measure their impact by unifying the communications workflow into one intelligent, AI-powered platform. We're empowering communicators to plan campaigns, create content, and reach global audiences like never before."

See Amplify in action

Explore the interactive Multichannel News Release: View the demo.

Skill up your team on AI for comms

If you're building AI capability across PR, comms, and marketing, browse curated training by job role: AI courses by job.

About PR Newswire

• Global reach to 500,000+ newsrooms, websites, feeds, journalists, and influencers in 170+ countries and 40 languages.
• Content services, newsroom and microsite products, IR solutions, paid placement, and social tools.
• 70 years helping organizations distribute their most important news worldwide.

Media contact

FTI Consulting
prnewswire@fticonsulting.com