PR Newswire Launches Amplify to Turn Press Releases into Full Campaigns and Boost AI Search Visibility

PR Newswire Launches Amplify: AI Platform to Turn One Press Release Into a Full Campaign

Newsrooms are shrinking and AI-driven search is rewriting discovery. The most reliable asset you control is still the press release. PR Newswire has introduced Amplify, an AI platform that helps teams turn one release into a complete, multichannel campaign while maintaining source authority.

Why this matters for PR and Communications

Visibility isn't enough. You need ownership of the message and proof of origin. As AI systems surface answers, brands must practice generative engine optimization-making sure their authoritative release is easy for AI and humans to find, trust, and cite. For context on how AI changes search, see Google's overview of AI in Search here.

What Amplify includes

• Plan: AI analyzes real-time industry trends to surface story angles and timing, so you build campaigns with data-not guesses.
• Create+: Turn a single release into videos, blog posts, and personalized media pitches in minutes, formatted for each channel.
• Stand out: Build multimedia-rich releases that perform across search, social, investor channels, and news platforms.
• Distribute and measure: Tap PR Newswire's global network, then track performance to prove reach and refine next steps.

How teams can use it this week

• Draft your core release as the single source of truth.
• Use Plan to validate angles, keywords, and timing based on live industry signals.
• Generate channel-ready assets with Create+ (short video, blog recap, targeted pitches).
• Publish a multimedia release and distribute across PR Newswire's network.
• Report on search visibility, engagement, and pickups. Iterate your next release using what's working.

Generative engine optimization, made practical

• Lead with the source: a clear, authoritative release under your brand.
• Use straightforward structure: headline, subhead, summary bullets, quotes, and facts.
• Add assets AI can parse and people want to share: short video, images with captions, data points.
• Stay consistent across channels so AI systems can validate and link entities back to you.

"Amplify redefines how brands tell their stories, control their narratives, and measure their impact by unifying the communications workflow into one intelligent, AI-powered platform," said Matt Brown, President of PR Newswire. "We're empowering communicators to plan campaigns, create content, and reach global audiences like never before."

See it in action

Explore the interactive Multichannel News Release here. Learn more about Amplify on the product page here.

About PR Newswire

PR Newswire is a leading press release distribution partner with reach to more than 500,000 newsrooms, websites, direct feeds, journalists, and influencers in over 170 countries and 40 languages. Solutions span Content Services, media newsrooms and microsites, Investor Relations services, paid placement, and social sharing tools-built to solve the real-world challenges PR and communications teams face.

Level up your team's AI fluency

If you're updating skills for AI-driven search and content ops, explore practical training for marketing and communications pros at Complete AI Training here.

Media contact

FTI Consulting
prnewswire@fticonsulting.com