PR Newswire Leads in SEO and AI Search, Driving Double the AI Mentions of Competitors
HONG KONG, Nov. 13, 2025 - Independent data confirms what many PR teams already feel in their reporting: PR Newswire is out in front on SEO, AI search visibility, and media pickup. An analysis of online search performance sourced from Semrush shows PR Newswire significantly outperforming its closest competitors across core metrics that matter for reach and discoverability.
If your communications plan needs consistent visibility and measurable outcomes, this is worth your attention. Explore services and regional options at PR Newswire APAC.
What the data shows
- AI search share: PR Newswire earns roughly 2x the mentions in AI search and holds the largest share of voice vs. competitors.
- Organic search traffic: More than double the organic traffic of the nearest competitors.
- Overall search traffic: More than double total search-driven visits compared to peers.
- Website authority: More unique domains link to PRNewswire.com, signaling stronger credibility and authority.
- Unique monthly visitors: PRNewswire.com attracts about 2x the monthly unique visitors vs. the next closest competitor.
- Keyword performance: More high-ranking keywords that improve how often customer content gets found by target audiences.
Why this matters to PR and Communications teams
Distribution is part art, part infrastructure. If your wire service ranks higher, gets cited by AI search more often, and carries more authority, your releases work harder without extra budget.
- Higher odds your release is seen in organic and AI-driven discovery.
- More referral traffic to owned channels and assets.
- Stronger proof in reports to leadership: rankings, mentions, and pickup you can show.
Coming soon: AI search features baked into each distribution
- AI-driven content suggestions to help releases get picked up in AI search.
- New reporting that tracks how often your content is cited in AI search results.
Distribution, reach, and editorial advantages
- Largest distribution network: Access to 440,000+ newsrooms, direct feeds, and subscribers.
- Media and influencer reach: An exclusive, opt-in database of 270,000+ journalists, bloggers, and influencers across nearly 200 beats.
- Online syndication: Placement across 9,000+ digital outlets, including major media sites, financial portals, and blogs.
- Targeting controls: Distribute by geography (170+ countries, 40+ languages, regions, cities) and by category (industry, vertical, beats like ESG/IR, demographics, and more).
- 24/7 editorial review: Every release is proofread for grammar, links, and SEO tags to support immediate and long-term search performance.
- Multimedia integration: Fast uploads for photos, videos, logos, and infographics; multimedia releases see up to 6x higher engagement.
- Results and analytics: Track impressions, postings, and other signals to optimize future campaigns.
- Credibility and security: Media reference PR Newswire content 36% more often than the nearest competitor; platform is SOC 2 Type II compliant (learn about SOC 2).
Leadership perspective
"These findings validate our investment in AI-driven search and optimization. With more highly ranked keywords than our competitors, we help customers achieve standout visibility and stronger media pickup. Our aim is simple: every press release should deliver maximum impact and measurable results," said Glenn Frates, VP of Customer Content Services at PR Newswire.
How to put this to work this quarter
- Use keyword and entity best practices in headlines, subheads, and first 100 words; let the editorial team fine-tune the rest.
- Prioritize multimedia. Add a short video or infographic to boost engagement and downstream pickup.
- Test targeted distributions by beat and region to validate where conversion and media responses are strongest.
- Monitor AI search citations and referral traffic, then update your boilerplate and link strategy based on what's working.
Ready to extend your reach? Learn more or start your next distribution at PR Newswire APAC. View the original announcement: PR Newswire leads in SEO and AI search.
If your team is building AI search skills for communications and reporting, this resource can help: AI courses by job role.
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