PR Roundup: AI Workslop, Credibility on the Line, and "Reading Rainbow" Goes Social-First
Three threads this week point to one theme: quality beats quantity. AI "workslop" is eroding productivity, journalists are losing patience with bot-written pitches, and a beloved reading franchise tapped a creator with real credibility to lead its reboot.
Here's what matters for PR and communications teams-and how to respond with focus and precision.
AI Workslop Is Killing Throughput (and Trust)
Harvard Business Review defines "workslop" as AI-generated content that looks polished but lacks substance. It shifts effort from the creator to the receiver-your teammates, your clients, and the press-who must fix, clarify, or rebuild the work.
Mariangela Caineri Zenati of Loomly notes a worrying pattern in 2025: roughly 80% of organizations have added AI to workflows, yet 95% see no return. The issue isn't AI itself-it's low-quality inputs and overreliance on the tool to write for you.
Drew Olanoff, Co-Founder at Thumbs Up, puts it simply: make sure "the AI buck stops with you." Use AI to check grammar or brainstorm alternatives, not to mass-produce drafts that read like filler.
Make workslop a non-issue with these guardrails:
- Assign a human owner for every asset. AI can assist; it doesn't author.
- Ban multi-LLM relay writing. One human drafts, one human edits. Period.
- Write from source material you verified. Add context only a human can know.
- Use AI for utility tasks: grammar checks, structure, outlines, list expansion.
- Pitch with care. Journalists spot AI tone instantly-generic equals delete.
- Audit measurement. Confirm calculations, benchmarks, and attribution.
- Set policy on deepfakes and synthetic media. Require provenance on all assets.
If your team needs a practical path to AI that improves quality-not volume-explore curated training by role at Complete AI Training.
Survey: Journalists Depend on PR-But Distrust AI Pitches
A new Global Results Communications survey shows a widening gap. While 81% of journalists rely on PR for content and sources, nearly half rate the quality as poor. The biggest red flag: more than 43% say AI-generated pitches read like bots, lack perspective, and weaken trust.
Press releases still anchor coverage (51%), but demand is shifting toward thought leadership and case studies that bring unique, editorial-ready insight. Efficiency helps, but not at the cost of voice and context.
Valerie Christopherson of GRC sums it up: AI should enhance the human voice, not replace it. Credibility comes from useful depth, not word count.
Shift your media relations playbook:
- Lead with a point of view. Say something specific, defensible, and sourced.
- Run an "AI scent test." If the pitch reads generic, rewrite it-fast.
- Favor proof over platitudes. Prioritize data, case studies, and expert access.
- Customize for the reporter. Show you read their work and know their beat.
- Use AI transparently for support tasks only. Keep the narrative human.
- Treat press releases as a base layer. Layer in angles, assets, and spokespeople.
"Reading Rainbow" Returns-And Social Picked the Host
"Reading Rainbow" is back in a digital-first format with Mychal Threets ("Mychal the Librarian" on TikTok) as host. New episodes land on KidZuko, a Sony Pictures Television kids' YouTube channel, starting October 4, with guest narrators including John Legend, Chrissy Teigen, and Ebon Moss-Bachrach. Episodes will also be available on the Reading Rainbow website.
Threets earned the role by showing up daily with authentic stories about libraries, mental health, and the joy of reading. That credibility travels-and converts.
Monica Caponigro of Bobbie notes the core lesson: pick creators who already embody your values. Don't retrofit a message through a borrowed audience.
What PR teams can copy from this launch:
- Go social-first. Announce via creator channels before the press release.
- Choose advocates, not mouthpieces. Credibility compounds reach.
- Blend nostalgia with fresh authority. Honor the past, speak to today.
- Fuel community response. Invite creators, librarians, and educators to participate.
The Throughline
AI doesn't fix weak thinking; it multiplies it. Journalists want context, proof, and human voice. Audiences want leaders who live the story, not just read the script.
Make quality a policy: write like a pro, use AI like a tool, and lead with credibility everywhere-from your pitches to your partners to your launch plan.
Your membership also unlocks:
