PR Firm News: AI Visibility, Network Expansion, and a Smarter Industry Calendar
Three updates worth your attention this week. V2 Communications rolls out an AI Visibility solution built for generative search. PRGN expands its U.S. footprint with a Boston agency. And DBC reopens its industry calendar to help you plan events without stepping on someone else's launch.
V2 Comms launches AI Visibility and Earned Media at Scale
V2 Communications introduced two offerings: AI Visibility and Earned Media at Scale. The first helps brands see how they show up across AI answer engines, influence those summaries, and quantify improvement over time.
The program audits how AI systems describe you versus competitors, pinpoints which outlets and content formats get cited most, and flags narrative gaps or inaccuracies. Earned Media at Scale complements this by distributing newsroom-ready stories across a vetted network of local, regional, and national publishers.
V2's Savannah House-Lundberg notes the risk is simple: if AI-generated summaries lack credible signals, your brand can be ignored or misrepresented. The fix is building authoritative coverage and source material that AI systems trust.
- Run an AI answers audit: compare how major AI assistants summarize your brand vs. competitors.
- Prioritize sources AI cites: target the publications and content types most referenced in answers.
- Close gaps: correct inaccuracies, clarify positioning, and publish assets that reinforce your core narrative.
- Operationalize measurement: track changes in AI summaries monthly, tied to your earned media output.
If you're building the capability in-house, start here: AI for PR & Communications and the AI Learning Path for Media Relations Specialists.
PRGN adds Greenough Communications as its Boston member agency
The Public Relations Global Network welcomed Greenough Communications, strengthening coverage across technology, healthcare, life sciences, and the climate transition. PRGN president Frédéric François highlighted how Greenough's mix of startup and enterprise experience boosts client options across the network.
CEO Nikki Festa O'Brien emphasized the value of broader reach and peer-driven learning-useful for brands facing new rules and tougher scrutiny. For PR teams managing cross-border programs, this means more on-the-ground support and sector depth.
- Global programs: faster alignment on messages, media targets, and proof points across regions.
- Sector expertise: healthcare and climate comms benefit from specialized media relations and policy fluency.
- Resource leverage: access to shared best practices and partner support during launches or issues.
Learn more about the network at PRGN.
DBC makes The DBC Industry Calendar free
DBC relaunched The DBC Industry Calendar as a free resource. Originally built in 2022 to surface relevant events and awards, it now removes the paywall to reduce event clutter-especially with the rise of webinars.
Users can register for free, browse all advertising, marketing, and insights events by month, or filter by subject. You can also spot open dates for your conference or webinar and submit your event for listing.
- Plan smarter: scan dates to avoid conflicts with major shows or competitor events.
- Improve turnout: stack your event where your audience is free, not split.
- Keep a pulse: track awards timelines to align announcements and case studies.
Action steps for PR and comms leaders this week
- Audit your brand across AI answer engines. Document how you're described, what's missing, and which sources are cited.
- Refocus pitching on outlets and content formats most likely to influence AI summaries.
- Map your next three months of events against the industry calendar to reduce conflicts and increase attendance.
- If you manage multi-market programs, tap network partners early to localize narratives and proof.
Your membership also unlocks:
