Predicti Raises $4.2M to Help Financial Institutions Anticipate Customer Life Events

Predicti closes $4.2M to scale predictive AI for finance

Danish fintech Predicti has raised $4.2 million in a round led by TX Ventures and Dreamcraft Ventures, with participation from Plug and Play. The funding will accelerate product development and commercial expansion across the Nordics.

Predicti's platform predicts customer life events-like property purchases or relocations-so banks, insurers, and pension providers can act at the right moment. The system is API-first, combining public-registry data with machine learning to enrich client profiles and trigger timely offers across digital channels and advisor workflows.

What Predicti builds

• Data: Up-to-date registry data plus derived variables that deepen customer context.
• Life events: Forward-looking signals that forecast key moments with commercial impact.
• Advisor: Automation that matches customers with relevant products and routes actions into existing workflows.

Why it matters

Customer relationships are shifting to digital while advisory teams face capacity pressure. Predictive signals help institutions move from reactive service to proactive engagement, lifting conversion, reducing churn, and cutting manual effort.

How it works (at a glance)

• Combines public-registry data and client records to generate features that predict intent and life events.
• Scores customers continuously and surfaces next-best actions across channels and CRM/Advisor tools.
• Fully API-enabled to slot into existing data stacks, marketing systems, and frontline workflows.

Use cases finance teams can ship this quarter

• Mortgage growth: Detect property intent early and trigger pre-approval journeys or rate checks.
• Relocation triggers: Nudge with moving insurance bundles, address updates, and card controls.
• Retention plays: Identify churn risk, flag vulnerable accounts, and push save offers to the right channel.
• Pension and savings: Catch life-stage shifts and propose contribution changes or advisory sessions.
• Cross-sell/upsell: Align credit, insurance, and wealth offers to verified life events and affordability.

Integration and governance notes

• Data protection: Map lawful bases, consent, and data minimization before activation.
• Model oversight: Monitor drift, fairness, and opt-out handling; keep a clear audit trail.
• Workflow fit: Tie next-best actions to channel capacity and advisor SLAs to avoid lead fatigue.
• Measurement: Instrument end-to-end-trigger to revenue-so models compete on ROI, not clicks.

Company snapshot

Founded in 2022 by Jakob Vang Glud (CEO), Nikolaj Mikkelsen (CAO), and Magnus Larsen (CTO), Predicti is headquartered in Aarhus with hubs in Copenhagen and Lithuania. The company is expanding across the Nordics with a focus on banks, insurers, and pension providers.

What to watch

• Speed of integration into core banking, CRM, and marketing stacks via APIs.
• Accuracy of life-event signals vs. baseline segmentation and rules-based targeting.
• Impact on conversion, churn, and advisor productivity at scale.

For teams mapping their AI stack in finance, you can explore vetted tools and learning paths here: AI tools for finance.