As AI tools flood the market with content, brands are finding it harder to capture audience attention, according to marketing experts at PrintAVizion. Devin Herz, founder of the Tampa-based company, argues that attention has become the new currency, and physical video-in-print experiences are helping businesses break through digital fatigue.
"AI can create content at lightning speed, but it cannot create a physical experience someone remembers," Herz said. "Attention is the new currency, and memorable experiences win."
For more than three decades, PrintAVizion has produced custom video brochures, video boxes, video mailers, and interactive video business cards. These products blend video, audio, print, and tactile elements into a single presentation. Unlike an email that gets deleted or an ad that's skipped, a video brochure arriving on a decision maker's desk engages multiple senses and creates a stronger emotional connection.
The rise of attention marketing
Marketing experts increasingly see attention as one of the most valuable assets in business. Consumers delete emails, social feeds scroll past quickly, and traditional digital campaigns struggle to cut through the noise. PrintAVizion's approach aligns with growing research around sensory marketing and memorable customer experiences. "People don't remember another email," Herz said. "They remember opening a package and seeing a personalized video come to life in their hands."
This shift is pushing brand managers to rethink how they allocate marketing resources. As AI-generated content becomes cheaper and more abundant, strategies that rely on volume alone are delivering diminishing returns. Some professionals are sharpening their skills in this area through resources like the AI Learning Path for Brand Managers to better understand how AI fits alongside physical touchpoints.
Who is using video-in-print
PrintAVizion reports growing demand from law firms, healthcare organizations, financial services firms, franchises, real estate companies, and technology businesses. These organizations often face long sales cycles and markets where differentiation is difficult. Video brochures are deployed for executive outreach, investor presentations, product launches, trade show marketing, client onboarding, luxury direct mail, and customer retention programs.
The company has produced more than 730,000 video-in-print units and combines manufacturing with strategic services. This includes marketing strategy, graphic design, copywriting, video production, mail fulfillment, and campaign development. The bundled approach aims to help clients maximize return on investment while keeping each project tied to business objectives.
More human, not less
As AI accelerates content creation, Herz believes the brands that win will balance technology with authentic human connection. Physical marketing tools that demand someone's full attention remain a counterweight to algorithm-driven feeds. For marketers navigating this shift, staying current on how AI itself shapes the field is increasingly relevant-topics explored in resources like AI for Marketing.
Why this matters for marketing professionals
The core lesson from PrintAVizion's growth is that attention is finite and increasingly hard to earn through screen-based channels alone. Tactile, video-enhanced mailers can shorten sales cycles and improve recall for brands willing to step outside the standard digital toolkit. For marketing teams measuring engagement against cost, adding a physical component isn't nostalgia-it's a data-backed way to cut through the content overload that AI is accelerating across every channel.
Your membership also unlocks:
