Prodapt Debuts BOLDEST, an AI-Infused Creative Agency Blending Art and Science

BOLDEST by Prodapt launches an AI-infused creative agency for brand growth

Chennai: Prodapt has launched BOLDEST by Prodapt, a new entity built to help brands compete in an AI-driven market. Positioned at the intersection of art and science, BOLDEST blends artificial intelligence with human creativity to deliver innovative digital experiences and measurable business outcomes.

Why this matters for creatives

For 15+ years, teams have paired purpose-led design with systems like CMS, e-commerce, mobile apps, customer data platforms, and supplier relationship tools. AI is now the multiplier. BOLDEST is set up to turn creative intent into scalable outputs and trackable results without sacrificing taste.

If you care about craft and impact, this is the signal: ideas must ship faster, adapt in real time, and prove their value.

What BOLDEST offers

• Advisory Services: Strategic roadmaps, business cases, and technology blueprints that align brand ambitions with execution.
• Agentic Brand Engagement: AI-driven omnichannel orchestration, live commerce flows, and brand amplification that learns from feedback loops.
• Bold Experiences: AI-enabled creative design and development for customers, employees, and suppliers.

Leadership signals

"AI and radical business process change are creating an accelerating transformation vortex. With BOLDEST by Prodapt, we see an opportunity to design pioneering solutions for this shift," said Manish Vyas, CEO & Managing Director, Prodapt. "Partnering with Dilip Keshu - who has successfully built an award-winning agency serving more than 500 brands - gives us a strong foundation for this expansion."

Heading the new entity, entrepreneur and agency founder Dilip Keshu said: "Generative, descriptive, and predictive AI, along with secure, scalable technology, will shape the future of brand and commerce. BOLDEST by Prodapt will lead both incremental and radical innovations to help brands secure competitive advantages."

Implications for brand experience

Expect AI to boost creative throughput while keeping decisions human. Think omnichannel journeys that adapt by the minute, live commerce fueled by real-time prompts, and content that fits each context without losing the brand's voice.

The backbone still matters: strong design practices, clean data, and modular systems. Creatives who pair taste with tooling will set the pace.

Move first: practical plays for creative teams

• Audit your workflow: idea to asset to measurement. Identify where AI agents can reduce friction without diluting quality.
• Build a prompt and pattern library: tone, structure, constraints, and brand rules that anyone on the team can reuse.
• Prototype agentic journeys: start with a single use case (e.g., product launch microsite + social + live stream) and measure lift.
• Partner with data owners: ensure your CDP and analytics stack feed creative iteration, not just reporting.

Context and next steps

BOLDEST by Prodapt marks Prodapt's expansion into new end markets with an AI-first approach to digital transformation for global brands. For creatives, it's a clear cue to align taste, tech, and telemetry.

For background on human-centered design principles that still anchor great work, see this overview by Nielsen Norman Group: Human-Centered Design.

Want to skill up your toolkit? Explore practical resources for creatives: AI tools for generative art and AI tools for copywriting.