Innovative Companies Embrace Profound's New No-Code Automation Platform
AI is changing how people discover brands. As Answer Engines become the default for questions, the content you publish has to be built for AI consumption and measured against AI-driven visibility. Profound just released Workflows in public beta to make that shift easier and faster for marketing teams.
Early adopters like Plaid, Stripe, Deel, and MongoDB are already using it to build content workflows and AEO (Answer Engine Optimization) reports, closing the gap between insight, production, and measurable impact.
Why this matters for marketers
The old way-pulling data from disconnected tools, stitching reports, and hand-crafting content for algorithms-doesn't scale. It's slow, fragile, and hard to prove ROI. Workflows centralizes the loop from research to publishing to performance so your team can ship high-quality, human-like content at scale without drowning in operations.
As zero-click behavior grows, the brands that win will be the ones that optimize for AI answers and measure how often they're cited, surfaced, and trusted. If you need a refresher on why zero-click behavior matters, this SparkToro study is worth a look.
What Profound Workflows actually does
- Consolidates inputs from multiple data sources into one hub.
- Surfaces insights from real user prompts, AI visibility, and citation analytics.
- Extracts learnings from top-performing pages and turns them into content briefs.
- Automates approvals, publishes to your CMS, and tracks results automatically.
- Connects to AI Agent traffic analytics for real-time feedback and continuous optimization.
Under the hood is Profound's AEO data infrastructure: a large repository of real prompts, broad AI visibility data, citation tracking, and proprietary optimization models. The idea is simple-feed AI stronger context, get stronger output, and tie it back to performance metrics you can defend.
Leaders are already applying it
James Cadwallader, Co-founder and CEO of Profound, summed it up: "Marketers want to use AI for content, but don't want 'AI slop.' The quality comes from the context you provide. Profound turns real-world AI data into reliable, high-quality marketing at scale."
Sarah Shaffer, Organic Growth Specialist at Plaid, shared: "We're always pushing our organic growth strategy and applying AEO best practices. Profound Workflows helped us thoughtfully integrate AI search into our optimization efforts."
Fiona Erickson, SEO Lead at MongoDB, added: "Workflows opens the door to meaningful automation so our experts can focus on the creative work that truly needs human judgment."
The measurement challenge, solved
Most teams struggle to link content production to AI visibility and brand perception inside AI-generated answers. Workflows ties content directly to AI Agent traffic analytics, so you can see what's working now and watch the system improve as the optimization models learn. Less manual coordination, more time on strategy.
Practical ways to put Workflows to work
- Build AEO briefs from real prompts and citation patterns-then ship content aligned to how AI answers are formed.
- Run "top-page analysis" to collect what makes pages win and standardize it into templates your writers can use.
- Automate approvals and CMS publishing so your editorial calendar moves without handoffs stalling it.
- Track AI visibility and citations weekly; adjust briefs and internal links based on what's gaining ground.
- Create executive snapshots that map content output to AI-driven exposure and pipeline impact.
Who it's for
Enterprise marketing teams that need consistent output, measurable impact, and less friction across SEO, content, and product marketing. The platform is in public beta and available to all enterprise clients. Profound is also used by leaders like Figma, Ramp, MongoDB, Chime, and U.S. Bank.
A quick playbook to get started
- Audit: Identify your top topics and see how often you appear in AI answers and citations.
- Prioritize: Pick themes where intent is high and your content is thin or fragmented.
- Systemize: Turn winning patterns into briefs, templates, and automated workflows.
- Ship: Publish weekly in small, high-quality batches; avoid long gaps.
- Measure: Review AI Agent analytics, update briefs, and prune content that doesn't move the needle.
AI is now the front door to every business interaction. If your brand isn't showing up inside AI answers, your content isn't working hard enough. Profound's Workflows gives your team the system to fix that-without adding headcount.
If your team needs structured upskilling on AI content and analytics, you can explore this certification for marketers: AI Certification for Marketing Specialists.
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