PRophet brings AI to PR classrooms; Matter opens Boston office, Marino debuts intelligence platform, AMP3 hosts NYFW gifting suite

PR Firm News: AI Upgrades, New Offices, and High-Visibility Activations

PRophet launches university initiative to prepare AI-ready communicators

PRophet, part of The Marketing Cloud, is rolling out a university initiative to equip emerging PR and communications talent with practical AI and data skills. The program launches in three phases over the next two years, starting with a pilot at the NYU School of Professional Studies in the Public Relations and Corporate Communication Graduate Program.

Students and faculty will get full access to the PRophet suite, hands-on training, and a new communications engineering certification. "This partnership represents a critical step in ensuring that emerging communications professionals are equipped with the practical knowledge and hands-on experience they need to succeed in an AI-powered communications landscape," said PRophet global CMO, Jason Brandt. "By starting with NYU, we're creating a model that can scale to help universities nationwide prepare students for the future of our industry."

Matter Communications opens new downtown Boston office

Matter Communications has opened a new office in downtown Boston to foster collaboration, spark creativity, and host clients, community partners, and peers. An open house on Sept. 11 showcased the space and underscored the agency's investment in the city and its growth plans.

"This new space isn't just about walls and desks - it's about creating the right environment for our clients, our team, and our community," said principal and CEO Scott Signore. Matter serves clients across high-technology, healthcare, consumer technology, and consumer markets.

Marino debuts Marino Intelligence for data-driven growth

Marino has launched Marino Intelligence, a proprietary business intelligence platform focused on growth, marketing performance, and deeper audience connections. The platform spans three service areas: data enrichment and audience optimization; marketing infrastructure and lead intelligence; and strategic nurture and engagement campaigns.

The firm is aligning the platform with an AI-forward roadmap. "Marino Intelligence is only chapter one," said president John F. Marino. "Later this year we will integrate AI that predicts intent and personalizes at scale, helping brands act before needs even surface."

AMP3's NYFW Gifting Suite and Media Lounge draws brands and media

As part of New York Fashion Week, AMP3 hosted its annual Gifting Suite and Media Lounge on Sept. 16-17 at the Virgin Hotel. The event gave clients additional exposure and a platform to showcase current and upcoming Fall/Holiday products.

Participating brands included:

• Wrangler
• TruSkin
• Brahmin
• Dingo 1969
• Delsey Paris (for Florence by Mills)
• CAT Apparel
• COOFANDY
• Neuvian
• Feetures
• Hayejin
• KAHI

"This annual event has become a major tentpole moment for our agency, our clients, and our team members," said AMP3 PR co-founder and managing partner Alyson Roy.

What this means for PR and communications teams

• Build AI fluency across your org. Treat AI tools like core media relations and measurement skills-standard, measurable, and taught consistently.
• Invest in clean data and infrastructure. The value of AI-backed platforms depends on data quality, taxonomy, and workflow fit.
• Experiment with intent and personalization carefully. Pilot programs should include consent, testing protocols, and clear success metrics.
• Keep experiential moments high-touch. Events like AMP3's suite show that product-in-hand still moves coverage and conversions.

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