PRophet Names Tony Sardella Global CEO to Drive AI Product Development, Global Client Expansion and Strategic Partnerships

PRophet Appoints Tony Sardella Global CEO to Accelerate Growth of Third-Largest Comms Tech Platform

PRophet has named Tony Sardella as global CEO, tasking him with the platform's next phase of growth, AI product development, client expansion, and strategic partnerships. He will continue his role as Head of Predictive Analytics at Allison Worldwide, creating a tight link between product innovation and client outcomes across The Marketing Cloud (formerly Stagwell Marketing Cloud).

PRophet connects AI-driven tools for media intelligence, earned media outreach, and influencer marketing into one suite, giving communications teams a faster path from insight to action. Since its 2020 launch, the platform has scaled to the third-largest communications technology suite globally.

What this means for PR and communications teams

PRophet is consolidating essential workflows by merging media monitoring, journalist targeting, and influencer management. Recent integrations include UNICEPTA (now PRophet Media Intelligence) and LEADERS plus InfluencerMarketing.AI (now PRophet Influence), expanding coverage and analytics for enterprise programs.

• PRophet Media Intelligence: Global media monitoring, market intel, and social listening with actionable insights for reporting and decision-making.
• PRophet Earn: Predictive and generative AI to identify relevant journalists and influencers, test story angles, and estimate interest and sentiment before outreach.
• PRophet Influence: Agentic AI for influencer discovery, audience analysis, brand safety checks, and campaign tracking.

Sardella's mandate

Sardella brings 30+ years leading data-science and predictive analytics organizations, including founding evolve24 and senior roles guiding analytics in global enterprises. His remit at PRophet: sharpen AI product velocity, scale globally, and deepen partnerships that put predictive decision-making in daily comms workflows.

Leadership at The Marketing Cloud noted that PRophet has strong momentum and intends to increase its pace of innovation under Sardella. Sardella emphasized a focus on actionable insights, client impact, and durable technology foundations.

How to capitalize now

• Unify monitoring, earned, and influencer workflows to cut tool sprawl and speed reporting.
• Use predictive interest testing to vet pitches and narratives before outreach.
• Adopt brand safety and audience fit checks in influencer selection to reduce risk.
• Connect PR metrics to executive dashboards so comms can inform business decisions.
• Upskill teams on AI for media analysis, content testing, and measurement. For structured learning, see AI certifications for marketing specialists at Complete AI Training.

Awards and footprint

PRophet has earned PRovoke Media's Innovation SABRE (2023-2025), a 2024 Webby Award, and a spot on PR News' 2024 Tech Hotlist. The company is headquartered in New York City with offices in Washington DC, London, Cologne, Berlin, Zurich, São Paulo, and Shanghai.

About PRophet

PRophet is a suite of AI-powered SaaS tools for PR, social, and influencer teams. Media Intelligence (F/K/A UNICEPTA) provides global media, market, and social listening. Earn uses predictive, cognitive, and generative AI to target high-authority journalists and test "mediable" content. Influence, powered by InfluencerMarketing.AI, delivers influencer discovery, analytics, brand safety, and performance tracking.

Learn more at prprophet.ai.

Media contacts

US:
Alyssa Bourne-Peters, PRophet
Alyssa.Bourne-Peters@prprophet.ai
+1 917 592 9795

EMEA:
Sarah Schulze, PRophet
Sarah.Schulze@prprophet.ai
+49 160 90815945