Pulp Fiction Co-Writer Roger Avary Says Adding AI to His Pitch Put Three Films Into Production

'Pulp Fiction' Co-Writer Says Adding "AI" Got Projects Funded - What Writers Can Learn

"It's almost impossible" to get a movie made the traditional way. That's what Roger Avary told "The Joe Rogan Experience." After he launched an AI-focused production banner, General Cinema Dynamics, he said investors lined up and he's now in production on three features. His summary: "Just put AI in front of it."

Whether you like it or not, that's a signal. Investors respond to tech narratives. Writers who package their ideas with a clear technology angle are getting meetings, money, and momentum.

Why this matters to writers

• Financing follows stories that look scalable and defensible. A "tech-enabled" pipeline reads different than a single project pitch.
• AI is a credibility lever in rooms that are tired of risk-only creative asks. Show faster iteration, lower overhead, and clearer paths to distribution.
• This doesn't replace craft. It reframes your package so the business case is obvious alongside the script.

How to package your project like a tech company (without selling your soul)

• Lead with the system, not just the script: outline a repeatable workflow (development → pre-viz → production → marketing) that uses AI to save time and budget.
• Ship a proof-of-concept: 60-90 seconds of previsualization, style frames, or an animatic with temp voiceover. Investors invest faster when they can see it.
• Create an investor deck that speaks numbers: timeline, unit economics, cost savings per stage, risk controls, and clear use of funds.
• Form the right entity: a production company with a technical advisor looks different from a solo writer with a script.
• Clarify authorship and credits: state where AI supports the process versus where humans write, rewrite, and make final calls.
• Assemble a data room: script sample, lookbook, POC video, budget, comparables, distribution notes, and legal docs.
• Validate audience interest: micro-test teasers and taglines, capture early signups or watch-time metrics, and include results.
• Line up partners: post houses, AI tool providers, or research collaborators who de-risk delivery.

Where AI can actually help your pipeline today

• Development: beat sheets, alt lines, and dialog passes to explore options faster-then you lock it with your voice.
• Visualization: storyboards, style frames, and tone reels to align teams before spending real money.
• Scheduling and breakdowns: quicker scene inventories, prop lists, and draft call sheets to scope costs early.
• Marketing: concept trailers, key art tests, and copy variants to learn what hooks your audience.

Guardrails you shouldn't ignore

• Stay within guild rules and credit standards. Review current guidance from the Writers Guild of America and note any updates before you pitch "AI-enabled" workflows.
• Be explicit about data sources and rights. If you train or fine-tune tools, document licenses and permissions.
• Pitch AI as augmentation, not replacement. Funders care about speed and clarity; audiences and collaborators care about integrity.

Suggested next steps for working writers

• Pick one active project and build a 1-2 minute proof-of-concept this week.
• Draft a 12-15 slide deck: logline, market map, workflow, savings, timeline, team, proof, ask.
• Test your teaser with a small audience and add the metrics to your deck.
• Book three meetings: one potential investor, one technical advisor, one producer who's AI-curious.

Level up your AI skills (fast)

• Browse practical courses by job to sharpen your workflow: Complete AI Training - Courses by Job
• Learn prompt tactics that translate to stronger pages and faster iterations: Prompt Engineering Guides

The takeaway is simple: craft still wins, but the pitch has changed. Package your writing with a clear technology story, show proof, and speak to ROI. Doors open a lot faster.