Qualtrics to acquire Press Ganey Forsta for $6.75B: What it means for healthcare
Qualtrics has signed a definitive agreement to acquire Press Ganey Forsta for $6.75 billion in cash and equity. The goal: build one of the most complete AI-driven experience platforms across patient, employee, customer, and market research.
For health systems, this pairs Qualtrics' experience tech with Press Ganey Forsta's deep healthcare benchmarks and relationships. Expect faster insights with stronger clinical context-and clearer links between patient experience, safety, and workforce well-being.
Why this matters now
Press Ganey Forsta brings scale and trusted data to the table, which is exactly what AI needs to be useful in care settings. According to IDC, the barriers to AI adoption include trust, relevance, and domain knowledge. This deal squarely addresses those points.
- 43,000+ clients supported by Press Ganey Forsta
- 41,000 healthcare providers across 30 countries
- Extensive benchmarking that can ground AI recommendations in clinical reality
What improves under the combined platform
- Richer benchmarking to compare patient and staff experience by specialty, setting, and region.
- Faster, more contextual insights via Qualtrics' tools (Conversational Feedback, Qualtrics Assist, Experience Agents) informed by sector-specific data.
- More trustworthy AI outputs by anchoring models in healthcare-specific signals and proven measures.
- One view across patient, employee, and consumer research-useful for aligning service recovery, access, and operational priorities.
Voice from the field
Rob Allen, President and CEO, Intermountain Health: "We're confident that Qualtrics' investment in Press Ganey Forsta is a groundbreaking move for healthcare that will positively transform healthcare experience and quality for the future. Qualtrics and Press Ganey Forsta together have unique capabilities and expertise to scale this across the industry."
What healthcare leaders can do now
- Pick 2-3 high-impact use cases (e.g., reducing time to service recovery, closing feedback loops, improving staff experience in high-burnout units).
- Tighten data governance: consent, PHI handling, retention, and access controls across patient and employee data.
- Define clear guardrails for AI: where it can assist, when humans step in, and how results are reviewed.
- Set baseline metrics and targets (experience scores, safety events, time-to-resolution, staff turnover) to prove impact.
- Plan change management-train leaders and frontline teams on how insights flow into daily operations.
What to watch next
- Product roadmap: how quickly Qualtrics integrates Press Ganey Forsta benchmarks into its AI tools.
- Continuity: preservation of historical benchmarks and trendlines during migration.
- Security and compliance posture across patient and employee datasets.
- Commercial model: packaging, pricing, and contract transition for existing clients.
Learn more about Qualtrics and how experience platforms are evolving with industry data. If your teams are building practical AI skills for patient and workforce experience, explore curated courses by role at Complete AI Training.
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