RateGain acquires Sojern: What hospitality teams can expect now
RateGain Travel Technologies has completed its acquisition of Sojern, aiming to build one of the most comprehensive AI-led growth platforms in travel and hospitality. Announced on November 6, 2025, the combined company brings together RateGain's strength in martech, revenue optimization, and distribution with Sojern's digital marketing and traveler engagement capabilities.
The unified platform will serve more than 13,000 customers across the Americas, Europe, the Middle East, Africa, and Asia-Pacific-placing RateGain among the top global travel tech providers by both revenue and reach.
What's changing for hotel and venue teams
- Connected decisions: Marketing, distribution, and revenue management move closer together-one system informing ads, pricing, and availability in near real time.
- Smarter demand: AI links multichannel campaigns to live pricing and inventory, improving who you target, when you bid, and what you offer.
- Better pricing intelligence: Deeper market signals to support rate strategy, fences, and dynamic offers that protect margins.
- Personalized engagement at scale: Use audience insights to drive direct bookings, repeat stays, and upsells without bloating media spend.
The combined stack at a glance
- Martech + distribution: Connect CRS, PMS, channel managers, and media platforms for tighter control across OTAs and direct.
- Marketing intelligence: Audience building, creative activation, and performance optimization across search, social, metasearch, and display.
- Revenue and forecasting: Price monitoring, demand signals, and predictive models to inform ADR, availability, and promo levers.
- Traveler engagement: Messaging and on-stay touchpoints that link pre-stay intent with on-property spend and loyalty.
Practical next steps (90-day plan)
- Audit data flows: Ensure clean IDs across PMS/CRS, CRM/CDP, web analytics (GA4), and ad platforms. Fix consent and tagging gaps.
- Sync revenue and marketing: Share rate plans, fences, blackout dates, and inventory rules with paid media teams weekly.
- Tighten measurement: Align KPIs: ROAS, cost per booking, conversion rate, ADR, RevPAR, and LTV by channel. Track new vs. returning guests.
- Shift budgets with intent: Increase spend where demand and conversion lift is proven (metasearch and retargeting often lead).
- Offer design: Test 2-3 rate-led incentives tied to stay length, advance purchase, or ancillaries rather than blanket discounts.
- Event and group revenue: Feed pace data and lost-business insights into campaigns targeting planners and high-value dates.
- Privacy-ready: Move toward server-side tagging and first-party data strategies to future-proof audience targeting.
Leadership update: UNO gets a global push
RateGain has appointed Ashish Sikka as Senior Vice President and Business Head of UNO, its AI-led hotel operations suite. He will lead strategy, product, and global expansion as UNO connects booking and distribution systems with AI tools to streamline decisions across operations and commercial teams.
Why this move matters
Industry consolidation and AI-driven workflows are accelerating across travel technology. With automation, personalization, and real-time insight now expected, the combined RateGain-Sojern offering is set to influence how hotels, venues, and travel brands attract, price, and retain guests across the full experience.
Company snapshot
- Sojern: Founded in 2007 in San Francisco; a marketing platform built for hospitality. Provides traveler insights, intelligent audiences, multichannel activation, and connected guest experiences used by 13,000+ marketers annually.
- RateGain: Founded in 2004 in India; works with 3,200+ customers and 700 partners across 100 countries, including 26 of the top 30 hotel chains and 25 of the top 30 OTAs, plus airlines, car rentals, and cruise lines.
What leaders are saying
"This acquisition marks a major milestone in RateGain's evolution as we continue to scale globally and deepen our AI-led offerings," said Bhanu Chopra, Founder and Chairman of RateGain. "Sojern brings complementary strengths in digital marketing and traveller engagement that enhance our ability to provide an end-to-end platform for driving profitable growth."
Sojern CEO Mark Rabe noted that joining RateGain opens new markets and enriches the product portfolio, with a shared vision to apply data and AI across the traveler experience via a unified platform for measurable, sustainable growth.
For deeper context
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